Sri Lankan influencer claims Unilever bullied her over objections to whitening product
A Colombo-based editor has spoken up about how the brand ‘made her life miserable’ after she denounced a whitening product on Instagram. Source link
Charting The Rise Of The New Influencer Class
Instagram has become the premiere platform for influencer marketing. NurPhoto via Getty Images Brand marketing has always fueled the desire and impulse to shop. But the relationship between consumers and brands that market to them, like everything else in our current state, has been disrupted. Consider: We can’t gather in branded arenas for sports events…
Practical considerations for identifying and working with an influencer: a deep dive into the creative process
“Would you really take sound advice from a basketball player?” was a question asked in Sennheiser‘s 2019 ad campaign designed to market their headphones. It was a tongue-in-cheek response to the Beats By Dre advertising campaigns that have used athletes extensively in the past to sell their headphones. It was a great line because it…
‘The most influential people aren’t on social’: Why amplification is not key to Team Epiphany’s influencer strategy
Coltrane Curtis, founder of consumer marketing agency Team Epiphany, would never hire a professional influencer, but he believes that influencer marketing in service of a community is “the sharpest tool in the toolbox” for marketers. That’s because the way that marketers and brands are using influencer marketing has become ineffective and disingenuous, Curtis said. Professional…
Singapore’s top influencer investigated for racist tweets, use of N-word
Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her. Source link
5 Must-Dos to Improve Your Influencer Marketing ROI
As influencer marketing continues to mature and solidify its role as a core digital marketing channel, it is only reasonable that expectations will rise. And although businesses are making $5.20 for every $1 spent on influencer marketing, with an industry that is growing at such a rapid pace, there’s always room to tighten up processes…
How to Increase Your Brand’s Value with Influencer Marketing
Influencer marketing’s popularity has soared in recent years. In fact, according to a study, about 93% of marketers used it in 2019. One of the reasons for this being that consumers don’t see influencers as people who have any vested interest in the growth of the brand. This is perhaps the reason why about 63%…
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from the platform for at least the month of July, some are also pressing pause on influencer campaigns. In doing so, marketers are either postponing planned influencer campaigns altogether or delaying any use of paid ads…
反人種差別のブランドも、かつて同様の インフルエンサー を敬遠していた
多くのブランドがいまでは「Black Lives Matter（ブラック・ライブズ・マター）」を受け入れている。だが、インフルエンサーにとって、この話題に公然と触れることは、以前ならキャリアを危険にさらすような行為だった。この数週間で、そうした話題について、はっきり声に出して話すインフルエンサーが増えている。 The post 反人種差別のブランドも、かつて同様の インフルエンサー を敬遠していた appeared first on DIGIDAY［日本版］. Source link
The influencer industry promises change – Glossy
Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage control. Following an outcry from Black influencers that they are frequently underpaid compared to white counterparts (of similar follower and engagement numbers) and also tokenized in campaigns, both brands and agencies have begun laying out actionable plans to combat diversity…