Glossy Influencer Index: A brand guide to the Instagram influencers worth partnering with

From a hot topic and niche tactic, influencer marketing has grown to become an essential page in the modern brand’s playbook. The burgeoning influencer economy has grown so quickly and tremendously that, in November 2019, the U.S. Federal Trade Commission (FTC) released an online brochure laying out legal guidelines governing influencer marketing and partnerships to…

Meet the new class of beauty influencer

Alongside actors, pop stars and influencers, beauty brands are enlisting professionals in everything from mountaineering to the culinary arts for their latest campaigns.  In the past month, multiple beauty brands have launched campaigns featuring public figures outside the beauty realm. On March 21, Smashbox Cosmetics announced an art residency program sponsoring three visual artists. On…