Benefits of Influencer Marketing [Data + Expert Insight]
The creator economy is built around influencers and their audiences.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Independent agency Goat this month appointed a new director to lead the U.S. market as it continues growing in influencer marketing. More and more marketers are after influencers to up their marketing game. But the secret to success, Goat’s leadership contends, is in viewing influencers as a newer form of performance media and using data…
Welcome to Hello Partner!
It’s time to say goodbye to Talking Influence and PerformanceIN as you know them and say ‘hello’ to Hello Partner. Back in October, we announced that Talking Influence and PerformanceIN publications, as well as our events and awards programmes, would be merging under the brand ‘Hello Partner’. Hello Partner will combine the best elements of…
Influencer Emira D’Spain’s holiday gift guide
Emira D’Spain (@xoxoemira) has 1.1 million TikTok followers and over 100,00 on Instagram. The trans creator is known for her makeup tutorials and often refers to her aesthetic as “cunty Barbie.” She’s bold, she’s glam, she’s fabulous — so it’s no surprise so many people view her posts and take note of the products she…
How to Scale Enterprise Influencer Marketing
All types of businesses use influencer marketing, from small businesses, even solopreneurs occasionally, to the largest corporations and entities. And technically, the process is the same no matter what your size. But if you are part of an enterprise, you’ll know that things tend to be done differently, partly due to increased resources but also…
Smashing Personal Brands In Gaming With Influencer Strategist Clara Sia
Clara Sia smiles about her next big move. Clara Sia How can you grow an organic gaming career from hobby to full-time work? Clara Sia is a Malaysian-born Chinese Canadian games industry professional and lover of food, bunnies, and indie games. Sia is also a hobby live streamer of indie games and is currently known…
Influencer Stephanie Ledda launches perfume
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Stephanie Ledda — and her followers — love perfume. On YouTube, Ledda has 1.12 million followers, and on Instagram, she has 469,000. On Wednesday, she launched fragrance brand Ledda,…
K18 taps TikTok influencer Anna Sitar to direct its new campaign
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Having already met its revenue and sales goals for the year, K18 is sitting pretty. To refresh, K18 launched in Sephora at the end of 2021 and…
K18 taps TikTok influencer Anna Sitar to direct its new campaign
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Having already met its revenue and sales goals for the year, K18 is sitting pretty. To refresh, K18 launched in Sephora at the end of 2021 and…
The TikTok effect on influencer marketing, by the numbers: Datacenter Weekly
The TikTok effect on influencer marketing CreatorIQ gave Datacenter Weekly a first look at new research that shows just how rapidly TikTok has been rising as a platform for brand-driven influencer marketing. A few key data points from a study it will release next week: • More than half—52%—of brand campaigns tracked on the CreatorIQ…