Love Island looked like eBay’s best hope of ending its rocky relationship with consumers and investors last June. Earlier this month, the duo renewed their vows to kick off the UK dating show’s current season. The once high-flying online marketplace has struggled in recent years, even as the broader e-commerce space it pioneered has continued…
Influencer marketing campaigns can be complicated to execute and manage. From finding the right influencers to work with to overseeing how your influencers are performing–there’s a lot that goes into it. As such, it’s not practical or viable to do everything manually. That’s where influencer marketing platforms come in, allowing brands and marketers to efficiently…
Affiliate marketing no longer needs to exist in a silo. With no shortage of challenges edging their way into businesses spanning many sectors, Nick chatted with Hello Partner about how utilising the tools we have around us, and expanding our horizons across the entire partnerships sphere can make our industry come out on top in…
The partnership space is set to flourish this year. But there’s a number of questions that need answering before we surge on into 2023. How can the channel better accommodate creators? What technology should we focus our attention on? Where is there untapped potential? Matt Gilbert, CEO of Partnerize, digs into all the above, plus…
On January 18, 29 influencers and their plus-ones began a global journey that would convene in Dubai, at the Ritz Carlton Ras Al Khaimah in the Al Wadi desert. This included 13 American influencers, including big names like Alix Earle (3.9 million TikTok followers) — currently at the peak of her 15 minutes — Meredith Duxbury (16.7…
Nick Family Insiders is Nickelodeon’s in-house influencer network. Fans (and families) inside the network offer advocacy across social media for Nickelodeon in exchange for freebies and exclusive experiences. This community is a leading example of a value exchange that brings influencers into the creator process. Creating a dynamic community that empowers zero-party content creation has…
Economic uncertainty lies ahead, the cost-of-living crisis and incoming recession threaten to destabilise consumer habits, and digital marketers are worried about how this will affect the wider industry. Mayuresh Kshetramade, CEO of CJ, has seen recessions come and go during his career, and spoke to Hello Partner about his predictions on how the affiliate channel…
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Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let’s…
Overheard in the Partnership Lounge: How Will Love Island’s New Rule Affect the Creator Economy? There’s no denying that the dating game TV show Love Island has had a massive influence on British media. But as the racy reality series returns for its ninth season Monday, marketers will be watching closely to see whether any…
Back in December, everyone’s favourite marketeer returned to Netflix at the perfect time, ready for holiday binge-watching over mulled wine and festive treats. We got to see Luc’s swanky houseboat, and we’re excitedly awaiting a knock-out performance of Mon Soleil at this year’s Eurovision song contest. But what about the show’s representation of the influencer…