SNSフォロワー数395万人超えお笑いコンビ『さまぁ～ず』公式YouTubeチャンネル開設、インフルエンサー・エージェントの『アナライズログ』がサポート
[株式会社アナライズログ] [画像1: https://prtimes.jp/i/42106/11/resize/d42106-11-543109-0.png ] 『さまぁ～ず』公式YouTubeチャンネル あの伝説の番組「神さまぁ～ず」シリーズのスタッフと再びタッグを結成！こんなどこにも行けない… Source link
Not All Influencer Marketing Campaigns Are Successful. How To Make Yours Worth It?
Marketing mix has changed. Maybe you’re still resisting, but the change has come, and some new (well, not new to early adopters) players are taking more and more space in the advertising world. Influencers are taking a big bite of the cake, and the pandemic only cemented their status as a valuable marketing asset. Where…
Setting the standard: How to rightsize your influencer budget
30-second summary: One of the most common errors a brand can make is investing in the wrong partnership with influencers, which can be costly to both your budget and overall reputation. On average, brands paying based on CPM vs. CPME are overpaying by 262%, according to data from Traackr on paid content from 1,000 Instagram…
Influencer sustainability – the trends marketers need to know in the second half of 2020 – Econsultancy
Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report Source link
The Drum Network Podcast: the modern reality of influencer marketing
In this episode of The Drum Network Podcast, Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer’s network and connections? What is the future of virtual influencers? Subscribe…
TikTok star Addison Rae’s Item Beauty joins Gen-Z influencer brand wave – Glossy
Despite the weekend’s TikTok ban scare, mega-influencer Addison Rae Easterling’s new beauty brand Item Beauty is joining the rapidly growing group of TikTok influencer brands. Launched in partnership with brand incubator and Ipsy sister company Madeby Collective, Gen Z-focused Item Beauty was officially announced on Monday after being teased on Easterling’s social media accounts the…
Patrick Starrr’s One/Size leads the new guard of influencer beauty brands – Glossy
Patrick Starrr has officially become the latest mega-influencer to branch into makeup. His new beauty brand One/Size launched on July 17 with just two makeup remover products, but on Thursday, the color cosmetics assortment called the Visionary collection debuted in 523 Sephora stores in North America, on Sephora.com and on the brand’s DTC site. It…
There’s more than one way to build an influencer program
30-second summary: The size and shape of the influencer program should stem directly from a thoughtful assessment of what your most pressing business goals are. If you’re a new kid on the block looking to gain traction in the market against industry-leading brands, or you’re operating in a busy marketplace and eager to stand out…
「もっとも影響力のある人はSNSにいない」：チーム・エピファニーにとって「拡散」が インフルエンサー 戦略の要ではない理由とは？
消費者マーケティングエージェンシーのチーム・エピファニー（Team Epiphany）を創設したコルトレーン・カーティス氏は、専業のインフルエンサーを起用しない方針をとっているが、そのいっぽうで、コミュニティに訴えかけるインフルエンサーマーケティングは、マーケターにとって「何より強力な武器」だと考えている。 The post 「もっとも影響力のある人はSNSにいない」：チーム・エピファニーにとって「拡散」が インフルエンサー 戦略の要ではない理由とは？ appeared first on DIGIDAY［日本版］. Source link
TikTok Launches 'Creator Fund' to Pay Platform Influencer for Their Efforts
TikTok will pay its top creators as part of a new initiative to further solidify its market presence. Source link