‘The most influential people aren’t on social’: Why amplification is not key to Team Epiphany’s influencer strategy

Coltrane Curtis, founder of consumer marketing agency Team Epiphany, would never hire a professional influencer, but he believes that influencer marketing in service of a community is “the sharpest tool in the toolbox” for marketers. That’s because the way that marketers and brands are using influencer marketing has become ineffective and disingenuous, Curtis said. Professional…