The leading meme coin, DOGE, is seeing a renewed resurgence in investor sentiment. According to a series of online tweets, Dogecoin’s much-awaited SpaceX mission is still scheduled for take-off this year. DOGE to the Moon Dogecoin, launched in December 2013, is the premier parody coin. The digital asset has been run by a community of…
Adam Back, inventor of Hashcoin (which is used in Bitcoin mining) and CEO of Blockstream, shared his thoughts on Bitcoin recently. Back’s Sentiment Despite the cryptocurrency market being down significantly from previous highs, Adam Back remains bullish. In the midst of widespread fear and 40-year record inflation levels, Adam Back reiterated a statement from last…
Overview During an interview with DotCom magazine a few years ago, Jamie Reardon—Find Your Influence’s CEO and co-founder—was asked to describe what it takes to succeed in three words or less. The answer she gave—drive, positivity, hard-work—was four words, but by using the hyphen in between “hard” and “work,” Reardon stayed true to the question.…
Most of us dread the thought of having to return a piece of clothing we purchased online. In recent years, a newer generation of shoppers — mainly Gen Z — have put their trust in influencers to help them find the best products. Influencer shopping app LTK (formerly LiketoKnow.it and rewardStyle) is tapping into that…
多くの企業がメディア支出の多様化を目指すなか、レストランアプリを手がける創業7年目のスタートアップ企業スコーチ（Skorch）は、すべての予算をインフルエンサーマーケティングに注ぎ込んでいる。これは同社にとって、混み合うデジタル広告市場で注目を集め、買い物客にアピールするためのコスト効率の高い手段だという。 The post レストランアプリが全予算を インフルエンサー に投入する理由：「ファネルのあらゆる場所で効果を上げられる」 appeared first on DIGIDAY［日本版］. Source link
The media brand Full Squad Gaming launched in late 2020, focused on gamer-oriented video content on platforms such as YouTube and TikTok. Since then, the company has expanded rapidly, hiring prominent talent such as gaming influencer Jake Lucky to create content — all while (literally) hitting the road on a multi-state promotional bus tour last…
Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With one recent report estimating that there are over 200 million creators of various kinds, the main…
The majority stake aims to stregthen its influencer marketing offering across Southeast Asia. Source link
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it’s reaping big creative rewards. Source link
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Source link