The Influencer Dilemma Influencer. There are a lot of stereotypes about that title, but one thing can’t be denied: you really do influence your followers. You’re authentic, you’re honest, and the reputations of brands across the world rest in your hands. For just that reason, brands have paid you to give a public “thumbs up”…
Byte pilots its partner program, which will give creators monetisation options. New video app Byte has released the initial details of its partner program, which will give creators monetisation options alongside other benefits such as direct contact with the company, access to experimental features, meet and greets and Byte apparel. During the program pilot, the…
TikTok is the rare recent example of a new app that’s taken off globally with millions of young people. The question is why. Those who have studied TikTok attribute its breakout success — it’s been downloaded more than 1.7 billion times to date — to its ability to lure users down a digital rabbit hole…
Going into 2020, Generation Z represents the largest generation of consumers yet: accounting for $29 billion in direct spending already. That number doesn’t even begin to scratch the surface, though, considering 93% of parents today say their Gen Z children influence household purchases. For marketers, now is the time to know Generation Z. THE QUICK…
2019 was a banner year for influencer marketing. According to a recent report published by Ad Age Studio 30, influencer marketing spend in North America was at least $2bn this year, and some estimates have that figure much higher. And growth in spend, which is estimated to be anywhere from 41% to 95%, is stupendous.…
The FDA will conduct two studies to examine the relationship between paid pharmaceutical endorsements from celebrities, influencers and physicians and user behaviour. The US Food and Drug Administration (FDA) announced it will conduct two studies to assess how the promotion of pharmaceuticals by different types of endorsers – celebrities, physicians, patients and influencers – affect…
TikTok is rapidly becoming a social platform of choice for our youngest generation. Its members make and share short-form videos, between fifteen and sixty seconds in length. Generation Z is obsessed with TikTok, and it is a no-brainer that brands that cater to that demographic should have a presence on the platform. TikTok has spawned…
Takumi is sponsoring a category at the 2020 Influencer Marketing Awards. We caught up with Adam Williams, CEO of Takumi to chat about the benefits of working within tight budget restraints, cross-border budget trends, and the ceremony itself. We are thrilled Takumi is sponsoring the brand-new Best Use of a Small Budget category at this…
ブルックリンのサウスウィリアムズバーグ、イーストリバーの近くに立つ一棟のラグジュアリービルディング。そのなかにはパーフェクトにデザインされたペントハウスがある。家賃は月1万5000ドル（約160万円）。ここには誰も住んでいない。それでもほぼ毎日、インフルエンサーやセレブリティが出入りし、安定した収益を得ている。 The post インフルエンサー は利用無料、インスタ専用スタジオの中身：ウィリアムズバーグの豪華ペントハウス appeared first on DIGIDAY［日本版］. Source link
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result. According to Ruhnn Holding, a Chinese firm that facilitates ecommerce through influencers or key opinion leaders (KOL) as they’re known in China, influencers helped drive $4bn in sales in China in 2018. What’s more,…