Amidst a flurry of advancements across the creator and influencer space, social media platforms have seized the spotlight this week. From Ogilvy’s innovative influencer venture aimed at tackling health misinformation to President Biden’s signing of the TikTok ban or sell bill, the landscape of influencer marketing and the Creator Economy is rapidly evolving. Although a…
Hello Partner is buzzing with excitement as we approach the final countdown for submissions to the 6th edition of the Global Influencer Marketing Awards (GIMAs) 2024. That’s right, you’ve got until this Friday 26th April at 10am GMT to submit your entries, as we’re making sure to allow for all time zones. Don’t wait around,…
Zenni Optical Website | LinkedIn The Power of Clearer Vision: Redefining the Strategy for Zenni’s Affiliate Channel Zenni Optical’s strategic overhaul of its affiliate programme yielded remarkable results. Facing revenue declines for the first time in two decades, Zenni’s leadership took decisive action, bringing the affiliate team in-house to align with broader business objectives. With…
Shoplooks Website | LinkedIn Shoplooks x Uniqlo: Creator Collaboration Puts Spotlight on Smart and Stylish Fashion In 2023, Shoplooks and Uniqlo embarked on a strategic partnership, melding influencer marketing prowess with Uniqlo’s ethos of diversity and style evolution. Lasting from January to September, their campaign aimed to amplify brand recognition and boost sales. Harnessing a…
CJ Website | LinkedIn Woot! & CJ Score an Incremental $1M with an Insights-Based Expansion Effort In an ever-changing consumer landscape, Woot! and CJ collaborated to navigate shifting demand dynamics effectively. With the onset of the pandemic altering shopping behaviors, their partnership sought to harness data-driven insights to drive incremental growth. By leveraging Woot!’s established…
Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment In a world where creativity and technology intersect, the emergence of generative AI has sparked a revolution in the Creator Economy. Creator agency Billion Dollar Boy has revealed its latest research which explores the profound implications of generative AI on the…
In an ever-evolving partnership economy, where the dynamics of marketing and media professionals continue to shape the industry, Hello Partner once again delves into the intricacies of salaries within the partnership marketing sector. This year, our analysis reveals intriguing insights into salary discrepancies across various job roles and sectors within partnership marketing. Affiliate marketing continues…
There’s just one week to go until PI LIVE USA, where the best and brightest minds in partnership marketing will convene to learn, network, and relax in the Miami sunshine. Lock down a profitable new partnership in the morning, then lounge by the pool in the afternoon. It’s our idea of paradise! Currently, we have…
The influencer marketing industry in India is set to witness remarkable growth, with a projected 25% surge in 2024, reaching a staggering INR 2,344 crore. According to the latest report by EY and Collective Artists Network’s Big Bang Social, this upward trajectory is forecasted to continue, culminating in a value of INR 3,375 crore by…
Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover What a week it’s been for the Creator Economy and influencer marketing space. From influencers shaping travel trends in Japan to social media advertising controversies and innovative marketing strategies, we have a lot to cover. We…