Influencer marketing is one of the best marketing tactics brands use to connect to the hearts of their target audience, but one of the challenges most brands face is finding the right influencer for their campaign. Influencers on the other end also have difficulties landing high-paying gigs as the pool of talented creators keeps growing…
Luxury fashion resale site Dora Maar launched in 2019. It was good timing, considering how resale has taken off since the start of the pandemic. “In 2020, we found our footing. And in 2021, we really blew it out,” said Lauren Wilson, founder and CEO of Dora Maar, on the latest Glossy Podcast. “Year over…
The embrace of social influencers by the major platforms, from Facebook and Instagram to newcomers like TikTok, has created a cottage industry — with a capital C. That’s because capital from brands and marketers continues to pour into the relatively nascent medium — eMarketer in January put out a report stating that three out of…
[株式会社JPR] [画像: https://prtimes.jp/i/94063/2/resize/d94063-2-bd61d1bf967cfe55e9dc-1.jpg ] テレビ、映画、音楽シーン、スポーツ……各分野で、"今いちばん輝いているスター’'たちが登場… Source link
Anine Bing is a 10-year-old accessible luxury brand in high-growth mode. It’s also the name of its mega-influencer founder who exudes the brand’s timeless, Scandi-meets-L.A. aesthetic. But the former is coming into its own. This year, as Anine Bing celebrates a decade in business, it’s hitting the gas on expansion plans aimed at shoppers far…
We Are Social and Hootsuite’s annual Digital 2022 report reveals the habits of Asian internet users, who spend longer on mobile devices than anyone else in the world. Source link
The No7 Beauty Company launched an influencer skin-care education program to tackle misinformation in the beauty industry. Announced at the end of January, the skin-care education program will form the cornerstone of the No7 Beauty Company Creator Collective, an invite-only community created for up-and-coming social creators. The No7 Beauty Company Creator Collective plans to educate…
Clé de Peau, the Japanese luxury beauty brand owned by Shiseido, has teamed with Martha Stewart, the 80-year-old icon, for its first TikTok campaign. Of course, it’s not the first time a luxury brand has experimented with TikTok. For example, in October, Prada hosted a #buckethatchallenge — but, for that, it employed TikTok native (and very…
With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow…
We have reviewed many influencer marketing platforms on this site. We have published 75+ reviews and are unlikely to run out of platforms to examine for some time yet. While we haven’t seen statistics solely about the number of platforms, Statista reported a combined 1,360 influencer marketing agencies and platforms in 2020. With this level…