We Are Social acquires influencer specialist firm Kobe
The majority stake aims to stregthen its influencer marketing offering across Southeast Asia. Source link
KOLs are dead. Long live the virtual influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it’s reaping big creative rewards. Source link
Influencer campaigns lack memorability and impact, new study shows
More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer. Source link
Nano KOLs drive increased investment in SE Asia's influencer marketing market
On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost. Source link
Deconstructing the virtual influencer
Contrary to what you may think, virtual influencers are maintained and operated the same way traditional influencers are. But there are a few additional benefits, argues Hylink’s Humphrey Ho. Source link
Brandwatch to acquire influencer marketing platform Paladin
Brandwatch will add end-to-end influencer marketing functionality to its social suite. Source link
Veronica Phua: Agency founder turned foodie influencer
Known as “a passionate foodie” on Instagram, Phua has advice for working with influencers like herself—and choice words about hiring creatives for agencies that are known to “work them to death and spit them out”. Source link
The Philippines has the highest population of vlog watchers and influencer followers: Report
We Are Social and Hootsuite’s annual Digital 2022 report reveals the habits of Asian internet users, who spend longer on mobile devices than anyone else in the world. Source link
Marketers and consumers at odds over influencer diversity
New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society. Source link
Why disturbing disclosure trends could ruin influencer marketing
Bad disclosure is bad influencer marketing. Source link