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We Are Social acquires influencer specialist firm Kobe

Campaign AsiaBy the teamJune 7, 2022Leave a comment

The majority stake aims to stregthen its influencer marketing offering across Southeast Asia. Source link

KOLs are dead. Long live the virtual influencer

Campaign AsiaBy the teamJune 6, 2022Leave a comment

With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it’s reaping big creative rewards. Source link

Influencer campaigns lack memorability and impact, new study shows

Campaign AsiaBy the teamMay 11, 2022Leave a comment

More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer. Source link

Nano KOLs drive increased investment in SE Asia's influencer marketing market

Campaign AsiaBy the teamMay 4, 2022Leave a comment

On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost. Source link

Deconstructing the virtual influencer

Campaign AsiaBy the teamApril 20, 2022Leave a comment

Contrary to what you may think, virtual influencers are maintained and operated the same way traditional influencers are. But there are a few additional benefits, argues Hylink’s Humphrey Ho. Source link

Brandwatch to acquire influencer marketing platform Paladin

Campaign AsiaBy the teamMarch 16, 2022Leave a comment

Brandwatch will add end-to-end influencer marketing functionality to its social suite. Source link

Veronica Phua: Agency founder turned foodie influencer

Campaign AsiaBy the teamMarch 9, 2022Leave a comment

Known as “a passionate foodie” on Instagram, Phua has advice for working with influencers like herself—and choice words about hiring creatives for agencies that are known to “work them to death and spit them out”. Source link

The Philippines has the highest population of vlog watchers and influencer followers: Report

Campaign AsiaBy the teamFebruary 10, 2022Leave a comment

We Are Social and Hootsuite’s annual Digital 2022 report reveals the habits of Asian internet users, who spend longer on mobile devices than anyone else in the world. Source link

Marketers and consumers at odds over influencer diversity

Campaign AsiaBy the teamDecember 15, 2021Leave a comment

New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society. Source link

Why disturbing disclosure trends could ruin influencer marketing

Campaign AsiaBy the teamNovember 5, 2021Leave a comment

Bad disclosure is bad influencer marketing. Source link

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