Marketers and consumers at odds over influencer diversity
New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society. Source link
Why disturbing disclosure trends could ruin influencer marketing
Bad disclosure is bad influencer marketing. Source link
Influencer marketing shifts gear to home-based verticals, product marketing and Twitter
Instagram remains the dominant platform for influencer marketing campaigns in the region, but its growth is plateauing while that of Twitter is ramping up, according to a report from AnyMind Group. Source link
India’s ASCI influencer marketing guidelines: The industry responds | Marketing
In May 2021, the Advertising Standards Council of India (ASCI) officially launched the influencer marketing guidelines for ‘consumers to distinguish between something that is promoted with an intention to influence consumers’ opinion or behaviour for an immediate or commercial gain’. The guidelines laid down ways in which influencers needed to be more transparent – with…
Influencer sells virtual portraits of virtual self as NFTs
Popular Instagram ‘personality’ Rae is putting three non-fungible tokens of ‘her’ artwork up for sale on Mintable. Source link
QYOU Media acquires India's influencer firm Chtrbox
Pranay Swarup, founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox Source link
Ethical considerations in influencer marketing
Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn’t mean brands shouldn’t use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks. Source link
Campaign Crash Course: How to measure the impact of influencer marketing campaigns
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns? Source link
Essential tips for marketers to better measure influencer campaigns
By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says Casting Asia’s India lead. Source link
AnyMind launches CastingAsia influencer platform in India through Pokkt | Marketing
AnyMind Group has launched its influencer-marketing platform, CastingAsia, in India through Pokkt, the firm it acquired in March this year. AnyMind expects to have 75,000 to 100,000 influencers on the CastingAsia platform in India in the next 18 months. “We see an opportunity to be the largest organised player in what is a very fragmented…