Ogilvy launches health influencer marketing offering
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health. Source link
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health. Source link
The report also finds that 77% of brands surveyed feel confident in their agencies’ ability to execute influencer marketing campaigns effectively. Source link
The report also finds that 77% of brands surveyed feel confident in their agencies’ ability to execute influencer marketing campaigns effectively. Source link
As brands pull back from taking stances on polarising issues, influencer partnerships are being examined under the microscope. Source link
Lennnie is a ghost-shaped blob with a message for young people. Source link
Dubbed China’s ‘Lipstick King’, Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever? Source link
Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign’s Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US. Source link
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets. Source link
Financial influencers will now only be able to offer investment-related advice after registering with the Securities and Exchange Board of India. Source link
Film highlights how influencers are sometimes paid by oil companies to disseminate misinformation. Source link