インフルエンサーマーケティングの勢力図に変化が起きようとしている。インスタグラムのインフルエンサーよりも、TikTokのクリエイターをキャンペーンに（インフルエンサーとして）起用するブランドが増えているのだ。そしてこの傾向は、特にZ世代をターゲットとするブランドに強い。 The post インスタグラム から TikTok へ：「インフルエンサー」マーケティング勢力図に変化の兆し appeared first on DIGIDAY［日本版］. Source link
Some key notes for your influencer marketing efforts. Source link
Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media platforms. Companies can work with influencers to build name recognition and brand awareness among consumers through the already…
I know my different avenues of passions can be traveled at the same time. – Ify Yvonne Ify Yvonne pharmacist, social media influencer and fashion entrepreneur Ify Yvonne One of the most common obstacles I hear from aspiring career changers is choosing what career path to take when you have many interests. Ify Yvonne smashes…
Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 200,000+ opt-in influencers across 35 countries. getty During the past two years, we’ve learned to be quick on our feet and adjust to the unknown. When the pandemic struck, for example, the influencer marketing industry was uncertain about its potential effect on both creators and brands. Nearly two years…
Looking for ways to attract customers to your ecommerce store, and get them to convert? Use influencer marketing. By integrating influencers into your ecommerce marketing strategy, you can win the trust of your target audience. You can work with influencers to cultivate a positive sentiment for your ecommerce store. Most importantly, leveraging influencer marketing for…
Influencer marketing is one of the most effective marketing channels. At least 90% of the Influencer Marketing Hub survey respondents believe it. Many B2C brands use influencer marketing as a part of their marketing activities. Nothing is surprising about that. Collaborations with popular bloggers in your niche often perform better than regular posts and ads…
Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. getty When Bob Dylan headlined the Newport Folk Festival in 1965, he took the stage with an electric guitar. Within minutes, his fans turned on him, accosting their idol for the same reason they adored…
Influencers on social media are a relatively new phenomenon in recent years. From their early days trying to learn more about beginner’s photo editing tutorials, to eventually having millions of followers, these influencers have come a long way. They are bona fide celebrities today and are often as well-known as actors, athletes and musicians. And…
UUUM、マネジメント企業からビジネス共創企業へ 中期戦略「インフルエンサー・ギャラクシー事業」 Source link