Influencer marketing has grown at a phenomenal rate over the last couple of years, and this growth isn’t restricted to just a few Western countries. While it is easy to think of influencer marketing as being predominantly American/European-focused, that is far from the truth. It is just that many people in those parts of the…
While traditional advertising channels are less relevant during this unprecedented time, influencer marketing has an excellent opportunity to prove its value as creators provide consumers with informative and inspiring content. Brands should not think of content creators and influencer marketing as a section of a marketing strategy but, instead, see them as part of the…
Twitch viewership increases as amidst the global pandemic. According to SaaS platform Upfluence’s new study, viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement. Upfluence analysed Twitch data from February 15 to March 22 (just before the UK’s lockdown) to see how social behaviors changed during quarantine. One engagement metric to quantify Twitch…
As demand for YouTube content hit record levels, brands have a chance to tap into the growth in online content consumption and run campaigns that support creators. The Coronavirus outbreak has been a shock to the system for the whole of the ad industry and YouTube creators. Many brand sponsorships are postponed or cancelled and…
Now, more than ever, it is important to be cognizant of brand messaging and how it may be perceived by the public. Concerns about COVID-19 have us operating at a higher level of awareness, and it’s vital to keep this top of mind while continuing to execute successful marketing campaigns. While influencers are a wonderful…
LinkedIn helps you easily find B2B influencers in your niche. Here is how and why to start reaching out to them. Influencer marketing isn’t just a consumer brand game. Influencers can change the game for your company. If you don’t have one on your team, you could be missing out. Here’s why B2B influencers are so…
Influencer marketing has certainly come into its own, now an important part of the marketing mix for many brands as they dive into the year ahead. For some, it has even outright replaced previous, existing marketing strategies. Take protein bar brand RXBar’s new flavor launches, marketed exclusively via influencers, which the brand treats, as Digiday…
30-second summary: As YouTube content is not restricted to the territories of single states we shall define “Russian market” as “Russian linguistic area”. In this respect, defining “Russian consumer market” one can safely add 10 million of Belarus’ population, 18 million of Kazakhstan’s and 40 million of Ukraine’s population to 150 million population of Russia…
The World Health Organization has partnered with CGI influencer Knox Frost to help promote Coronavirus best practices. The World Health Organization (WHO) has partnered with CGI influencer Knox Frost to help inform the younger generation of important Coronavirus best practices. According to Buzzfeed News, the Instagram post is part of the WHO’s COVID-19 Solidarity Response…
Getty Human beings are social creatures; we rely on cooperation to survive and thrive. The emotional need to be an accepted member of a group is as true today, as when our ancestors first roamed the African savannah. Psychologist Robert Cialdini coined the term social proof to define this deep-rooted need to belong. According to…