We’ve explored before why Bain and Google named this decade the ‘digital decade’ in Southeast Asia. The regional digital economy is seeing a surge in growth, reaching $200 billion in 2022 and on track to reach $330 billion by 2025. Affiliate marketing plays a key role here, especially since more global partnership software and technology…
Influencer marketing experts had their knowledge put to the test by Mavrck in its influencer marketing gameshow at IMS Europe 2023 in London. The unique and engaging session, ‘The Creator Economy Challenge: Unleash Your Influencer Marketing Expertise,’ was hosted by Lindsey Gamble, the Associate Director of Influencer Innovation at Mavrck. The session, more of a…
As 2023 nears to an end, the creator economy gears up for 2024 trends, with Billion Dollar Boy anticipating a surge in ‘creator-led advertising’ and LTK revealing the creator marketing industry’s $21 billion impact. TikTok faces a major shift as it discontinues the $2 billion Creator Fund, pushing creators towards longer-form content. In Hollywood, influencer…
My Body Care Routine: Wellness influencer Sami Clark on the one supplement she can’t live without – Glossy Nov 22, 2023 • 3 min read Source link
As we near the end of the year, we’re excited to share our final Top 30 list to end 2023 with a bang. After the excitement of this year’s Top 30 Trailblazing Women in Influencer Marketing, the Top 30 US Partnership Marketing Changemakers, and of course our 30 Under 30 Future Leaders, we are thrilled…
Marketers today see a bigger divide than ever between influencers and creators. To be clear, the gap has been growing for a long while. As marketers have gotten more comfortable with the creator economy, influencers have become the go-to for performance marketing, while creators are considered more for branding purposes. However, there used to be…
Lennnie is a ghost-shaped blob with a message for young people. Source link
Snap has recently announced a series of innovative updates to its Creator Collab Studio, the platform that aims to create partnerships between brands and creators. These updates hope to simplify the process for advertisers to connect with the creator community on Snapchat. One of the headline features is the Creator Discovery API, which looks to…
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When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences.
Influencer agency Billion Dollar Boy last week created a new division, called Muse, to incorporate generative AI and other emerging technologies into its offerings to clients. This comes as influencer marketing agencies continue to experiment with AI tools for everything from creator search and discovery to content generation. Billion Dollar Boy, which recently expanded to…