30-second summary: Influencers can add a layer of trust and authenticity to your brand, especially in industries like healthcare, finance, and insurance It is important to identify the right influencers and align with their core values These practical tips will help you collaborate with influencers and build a structured approach that creates measurable expectations and…
Nick Family Insiders is Nickelodeon’s in-house influencer network. Fans (and families) inside the network offer advocacy across social media for Nickelodeon in exchange for freebies and exclusive experiences. This community is a leading example of a value exchange that brings influencers into the creator process. Creating a dynamic community that empowers zero-party content creation has…
30-second summary: Consumer attention is fickle, precious, and especially ad resistant With the winter holidays fast approaching, brands need to diversify their digital marketing strategy to reach well-engaged audiences Renowned industry figure Neal Schaffer helps brands activate their holiday season sales with effective tips There’s no denying that influencer marketing is a hot topic. And…
30-second summary: Gen Z is leaning on social media and digital worlds to interact with their friends during COVID-19. It’s important to choose influencers that match your audience as well as be a good fit for the brand to succeed within that community. TikTok has become extremely popular among Gen Z and a key social…
30-second summary: One of the most common errors a brand can make is investing in the wrong partnership with influencers, which can be costly to both your budget and overall reputation. On average, brands paying based on CPM vs. CPME are overpaying by 262%, according to data from Traackr on paid content from 1,000 Instagram…
30-second summary: The size and shape of the influencer program should stem directly from a thoughtful assessment of what your most pressing business goals are. If you’re a new kid on the block looking to gain traction in the market against industry-leading brands, or you’re operating in a busy marketplace and eager to stand out…
30-second summary: As YouTube content is not restricted to the territories of single states we shall define “Russian market” as “Russian linguistic area”. In this respect, defining “Russian consumer market” one can safely add 10 million of Belarus’ population, 18 million of Kazakhstan’s and 40 million of Ukraine’s population to 150 million population of Russia…
30-second summery: Influencer marketing is growing and advertisers want to scale up fast. But there’s a key challenge: influencers are individuals, not ad units. Plenty of influencer marketing tools exist. Many can only really help with a small part of a full program, or are more suited to campaigns dealing with brand awareness. Recommended tools…