By combining influential social media users with your marketing strategy, you put your products and services in front of more people and multiply conversion opportunities. When influencers endorse your products/services, they create a positive sentiment around your brand. And while many businesses still hesitate to incorporate influencers in their marketing campaigns, here are some reasons…
Should influencer marketing be part of your brand’s marketing strategy? You need to know the multiple benefits you can get from leveraging influencer marketing. Source link
The data provides some scope as to what you can expect to pay platform influencers to post about your products. Source link
One of the biggest challenges for marketers executing a strategy like this one is knowing how to measure influencer marketing ROI. In fact, 33% of marketers don’t even measure it. As with any other marketing strategy, measuring the return on investment is crucial for any marketer to understand the success of a campaign. Without this…
Natasha Oakley and Jacqui Kingswell, cofounders of The Pilates Class, Photo Credit: Emily Abay Photo Credit: Emily Abay When COVID hit and the world went into lockdown, Jacqui Kingswell and Natasha “Tash” Oakley partnered up to create The Pilates Class: an online platform hosting Kingswell’s usual in-studio Pilates classes. The digital subscription based platform officially…
Source: decentraland.org A day in the future Imagine a rainy February day in the not-too-distant future. You wake up, put on your smart glasses, receive daily weather notifications, meetings, tasks, and the rest of daily to-dos, before the device asks where you want to drink your usual morning coffee. Tired of winter, choosing a nice…
For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Influencer marketing has become the…
Does your brand use Instagram influencer marketing? If not, now is the time to jump on top of this trend. Working with influencers is a great way to expose your brand to a whole new audience. And influencer marketing is only becoming more popular — the industry is growing by leaps and bounds. Today we’re…
We all know the international tourism industry has taken a huge hit since the pandemic started. But with closed borders and increased restrictions, domestic travel has unsurprisingly soared. From Cornwall to Cumbria, Lake District to Loch Lomond; whether it’s a sandy beach, mountain retreat or Michelin star restaurants, UK travel truly caters to everyone. Influencer…
Beyond followers First of all, brands that strike deals directly with influencers can expect different pricing than if they go through an influencer agency, which take out their own percentages—usually anywhere from 10% to 40%. Even among influencer agencies, brands can expect different pricing structures as well. Influencer agencies have taken it upon themselves to…