As influencer marketing continues to mature and solidify its role as a core digital marketing channel, it is only reasonable that expectations will rise. And although businesses are making $5.20 for every $1 spent on influencer marketing, with an industry that is growing at such a rapid pace, there’s always room to tighten up processes…
Influencer marketing’s popularity has soared in recent years. In fact, according to a study, about 93% of marketers used it in 2019. One of the reasons for this being that consumers don’t see influencers as people who have any vested interest in the growth of the brand. This is perhaps the reason why about 63%…
As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from the platform for at least the month of July, some are also pressing pause on influencer campaigns. In doing so, marketers are either postponing planned influencer campaigns altogether or delaying any use of paid ads…