Social media marketing has matured in recent years. The channels that used to be about driving engagement and brand awareness have become more infused with the customer journey for the purpose of driving click-throughs and conversions. Smart marketers are well beyond tracking vanity metrics. They’ve proven the power of social media and are employing increasingly…
Since the Covid-19 pandemic swept the nation in March, Sally Beauty, like the rest of the industry, has seen the consumer shift to beauty discovery and services at home versus in stores or in salons. For the better part of the year, the retailer has been in search of online DIY experts to serve as…
A consumer shift toward digital devices has propelled the influencer industry to fresh heights, with two-thirds of fast-moving consumer goods (FMCG) companies either maintaining spend at pre-pandemic levels or increasing it slightly, while a bullish 19% upped their influencer spend significantly. The new report, by Duff & Phelps-owned Kroll, estimated that close to half of…
By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says Casting Asia’s India lead. Source link
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. Continued economic uncertainty is likely to bring new challenges, but the industry has adapted well as the year has progressed, and many brands are now upping spend in the category as a result.…
[リデル] [画像1: https://prtimes.jp/i/11944/261/resize/d11944-261-491723-3.jpg ] 「外出できない」をポジティブに変換、過ごし方提案を兼ね備えた “ひと手間クリエイティブ” がフォトジェニックに 生活… Source link
Looking to add influencer marketing into your digital marketing mix? Here's a look at some key uses cases and tips for working with influencers. Source link
Twitch came into its own earlier in 2020 when people were forced to while away their time at home, locked down thanks to COVID-19. They couldn’t go outside much and had to find entertaining ways to relieve their boredom. According to the streaming software company StreamElements, Twitch viewership rose considerably during March. In one week,…
Influencer marketing is one of the few online business practices that have thrived throughout the pandemic. As the world and its regular rhythms turned upside down, content creators became more vital than ever before. While brands were trying to figure out how to react to the current events and adjust to the new circumstances, influencers…
Instagram last week agreed to make a series of changes to encourage influencers to clearly label when they have been paid or incentivized by advertisers to publish a post, following an investigation from the U.K.’s Competition and Markets Authority. Experts said they look favorably on the changes — which are rolling out not just in…