As much as some of us may wish to opt out of political talk on social media, the upcoming election is making the topic virtually unavoidable — and some in the running are hoping to sway hearts and minds with a relatively new political tactic: influencer marketing. Influencers and politicians are bringing the buzz lately,…
Early-bird tickets for the Influencer Marketing Show London go on sale on March 25 as we anticipate it will go ahead as scheduled. We fully anticipate the Influencer Marketing Show will run as scheduled and will be back for two action-packed days on October 27 and 28. Brands, agencies, tech platforms, and creators will gather…
既存ブランドとのオンライン交流から、みずからの手によるブランドの創設へと、飛躍を遂げたインフルエンサーに話を訊く「Glossy Trend Watch: Influencer Edition（グロッシー・トレンドウォッチ：インフルエンサー編）」。今回はジュリア・エンゲル氏を招いて話を聞く。 The post 「たとえ実入りが減っても、自身のブランドを優先する」：有名 インフルエンサー のジュリア・エンゲル氏 appeared first on DIGIDAY［日本版］. Source link
Now more than ever is the time for online content as people turn to digital for connection in an increasingly isolated world, and it is fundamentally changing how we behave online. What will be the impact for brands? We are already seeing the devastating impact of Coronavirus on businesses across the country, and my sympathies…
Learn about Asia KOL, whose platform is powered by an in-depth influencer ranking system. Our infographic feature, ‘Circle of Influencers’, breaks down 11 APAC KOL networks. Source link
In times of uncertainty, marketers must band together and move forward. Here’s how brands can leverage social media and influencers for the betterment of society during times like these. As the worry surrounding coronavirus continues to socially distance our society, it simultaneously shines a light on the positive power and scale of social media to…
Whilst the new guidance from the ASA and CMA sets out to clarify grey areas for influencers, the influx of new information may confuse influencers further. Far from bringing regulation up to date with new social media tools, regulators have left a lot of questions unanswered. Vying for the attention of consumers, brands are increasingly…
Social Media is no more just a way to connect with peers but also a way to market a business and sell around the globe. As a significant number of people joined social media channels like Facebook, Instagram, LinkedIn, etc, a few of them started to influence people by creating, curating as well as sharing…
In the last three months, houses for TikTok creators and other social media influencers have started to pop up left and right — from Hype House to Girls in the Valley to Rihanna’s new space for Fenty Beauty. On March 6, Rihanna announced plans to open her own TikTok house and fill it with influencers.…
TikTok is partnering with the World Health Organization to share accurate information with users via livestreaming. TikTok knows its users are concerned as views and engagement on trusted content around coronavirus continue to rise. In response, TikTok is partnering with the World Health Organization (WHO) to provide trustworthy information, offer tips on staying safe and…