When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using TikTok creators over Instagram influencers in their campaigns. The chance for seemingly anyone or anything to go viral, as well as the increased usage of the growing social platform, is alluring for marketers — leading…
Who do you listen to when you’re thinking about what to buy or subscribe to? In a bid to answer that question, brands are trying to turn everyday people into influencers to help win over consumers. According to an eMarketer report just out this week, titled Influencer Monetization 2021, 68 percent of U.S. companies plan…
Nyma Tang, a self-described influencer and ‘beauty advocate,’ is tapping into her power to influence in a new partnership with CVS. The drugstore chain has over 10,000 locations across the country. Tang started working with the retailer back in 2018, around its Beauty Mark initiative — its promise to not alter physical features like weight…
During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of the most successful brands during COVID-19…
When Beaubble launched in 2018, its primary goal was to facilitate an online community solely dedicated to beauty. (The name is an amalgamation of the words “beauty” and “bubble.”) But in 2020, it expanded to become an incubator for brands founded by influencers. The first was Monday Born by long-time beauty influencer and vlogger Teni…
Snapchat has shared its latest slate of Snap Original programming, as well as a new Creator Marketplace platform to facilitate brand partnerships. Source link
Nowadays, the word “influencer” is part of most people’s vernacular. Ten years ago, however, this wasn’t the case. Influencer collaborations as a marketing vehicle have skyrocketed over the last decade, primarily because it plays heavily on the age-old tactic of word-of-mouth marketing. At the onset of influencer marketing’s rise to prominence, many consumers felt strongly…
“Every human brain is both a broadcasting and receiving station for the vibration of thought.” — Napoleon Hill There is no denying it, we are seeing enormous growth in influencer marketing. Celebrities, experts, media personalities and many others now produce content on a variety of social media platforms with varying success. A fortunate minority are…
Jesse Ketonen is the Director of Growth & Operations at content and influencer marketing agency Boksi. We recently caught up with Jesse to hear more about his role, his approach to maintaining a work/life balance, and how Boksi managed to increase sales threefold during 2020. Please describe your job: What do you do? I’m in…
The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics. Source link