How does Lyft use influencer marketing, and initiatives focused on making real social impact, to maximize its brand awareness and market share? Here are some insights into the company's approach. Source link
We are seeing more enforcement activity from the FTC, especially with influencer marketing disclosures. Will influencer certification help limit the risk of liability? The FTC is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of…
YouTube is reportedly working on ‘Shorts’ to compete with short-form video platform TikTok. According to The Information, YouTube is reportedly working on ‘Shorts,’ which will have the same functions as TikTok in the existing YouTube app as opposed to being a stand-alone product. Rumour has it, Shorts will be a short-form, user-generated content feature that…
TikTok bills itself as “a platform that brings joy to millions” through short-form mobile videos. Can influencer marketing on TikTok also bring added joy, engagement and vitality to your brand? The answer is yes, but there are a few things you should keep in mind. Who’s using TikTok? TikTok has gained widespread acclaim in a…
Music can play a critical role in viral videos and so understanding how to use it legally and creatively when working with creators is important. Here’s everything you need to know about including music in your influencer campaign. As more brands expand into the world of TikTok and Triller, now is the time to create…
The world is struggling to cope with the COVID-19 outbreak. Business losses are mounting and general paranoia prevails. Consumers are changing their lifestyles and patterns of consumption to cope with the crisis. That said, digital media seems to be unscathed. That’s why brands need to step up their influencer marketing and social media outreach plan.…
Many influencer marketing campaigns have been halted or completely cancelled due to the coronavirus pandemic, as brands put the brakes on any activity that could be deemed insensitive in the current climate. Unsurprisingly, the vast majority of these campaigns have been related to the promotion of future events that are now not happening, or certain…
The current crisis is causing a shakeup within the industry. However, with proper education, and aligned messaging, we can set the tone for a successful decade. 2020 has been a crazy ride so far – and influencer marketing will come out of this global crisis differently. However, there are a few items that will remain…
At the close of 2019, we saw a massive move toward influencer marketing, both by large and small brands. Influencers are a trend that sprung up and shot to prominence because of the gigantic returns it made. However, like other trends, it is hard to predict if and when it will start declining or whether…
Kaizen speak to five content creators who share the changes they have seen in the industry amidst COVID-19 and its impact on brand collaborations. As time goes on, COVID-19 is impacting how agencies, brands, and platforms do business. That goes for content creators, too, who are seeing brand collaborations and content strategies disrupted as sponsored…