On June 16, the gaming and esports energy drink company G Fuel let go seven of its talent managers, one day after five of them contacted HR to report their CEO’s use of offensive language to describe both current and former employees during a meeting. According to former G Fuel staff members, the comments were…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. When Blair Imani was in college, she interned for an influencer, never imagining she’d become one herself. “[My boss] was, straight up, like, you have to pick.…
株式会社スクランブル（本社：東京都渋谷区、代表取締役：淀瀬博行、以下「スクランブル」）は、サブスクリプション方式のインフルエンサーキャスティングサービス「Influencer Subscription Package」の提供を開始します。 本サービスは毎月定額のプランに加入いただくことで、通常プランよりもフォロワー数の多いインフルエンサーを起用することが可能です。サービスや商品に関するレビュー、シーディングなど予算に合わせてサービス内容のカスタマイズが可能となっており、Z世代、女性、ファッションといった性別やジャンルのセグメントだけでなく、令和のトレンドである“エモい“クリエイターを起用したイラスト投稿など、ご要望に応じてプランニングさせていただきます。 スクランブルでは、タレントやインフルエンサーのキャスティングをはじめ、自社で【友利新 / 医師「内科・皮膚科」 】、【Hikari Mori】、【RIKACO LIFE】、【西山茉希の#俺流チャンネル】、【ピーター / 奇跡の70歳!?「OZIBAチャンネル」】、【早見優 / Yu Hayami 】、【金子綾 / ファッションスタイリスト】をはじめとした様々な著名人のYouTubeチャンネル、各種SNSチャンネルのマネジメント・運用を行っております。 【SCRAMBLE RECOMMEND SERVICE】 ■エモーシャル ■サービス概要 「イラスト」「写真」「動画」「アニメーション」「音楽」などの”作品”を投稿している人気クリエイターたちが、ブランドや新商品をテーマに独自の視点で、SNS向けのオリジナル企業CMを制作し提供、拡散するサービス ■Twitter トレンド ■サービス概要 新商品のニュースやキャンペーン情報をマイクロインフルエンサーの力で拡散させ“Twitterのトレンド入りさせる”SNS PRサービス ■MOVIE ONE-STOP SOLUTION ■サービス概要 企業やサービスのPR動画から、リクルーティング動画、商品説明動画や話題化を狙ったWEBムービーやCM、ショート動画、ほかにも著名人や企業のYouTubeチャンネル運用など、多岐に渡りハイクオリティな動画コンテンツをPR視点でプロデュースし制作 ■株式会社スクランブル PR会社サニーサイドアップグループの新コミュニケーションサービスブランド。自社IPのマネジメントやタレント・インフルエンサーのSNSチャンネルを多数運用。「たのしいさわぎで人の可能性を最大化する」を理念に、たのしいさわぎを仕掛けます。 http://www.scramble.jp/ Source link
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that.
For beauty brands using Shopify, a direct connection between checkout and influencer promotions is the latest development in the transformation of influencers into retailers. On August 16, Shopify unveiled its Shopify Collabs tool, which allows approved creators to partner with Shopify merchants and earn revenue. Open to U.S. and Canada-based creators and brands, the platform…
Brands often use celebrities in their Super Bowl ads because they want to connect their products or services to the fans and followers of these high-profile people. They’re willing to pay $6.5 million for 30 seconds for an ad to make that connection. Paid influencer marketing can do something similar for B2C and B2B brands…
In recent weeks, there has been a lot of talk about the TikTok-ification of Instagram, with the platform’s algorithm prioritizing short-form video content over photos despite the protests of users and influencers alike. Even so, Instagram execs have said the app will continue to prioritize video and provide more creative tools for Reels as it…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Two years after its launch, Arielle Charnas’s Something Navy, the blog-turned-apparel brand is reintroducing itself. With its fall collection, the first installment of which dropped on Thursday,…
Social media has created an entirely new opportunity for marketers to connect with their consumers and share their products and services with the world. There is no doubt that influencer marketing has become a key part of the marketing mix for a majority of companies in the digital age. An influencer can be described as…
The Omnicom Advertising Collective, which consists of many of the holding company’s creative agencies including Goodby Silverstein & Partners, Zimmerman and Dieste, is launching a dedicated gaming offering called LevelUp OAC. The new gaming unit will be led by The Marketing Arm and GSD&M. The offering will provide creative and media expertise to brands looking…