With a staggering 80% of marketers having a dedicated influencer marketing budget, focusing on influencer analytics has never been more critical. We’ve reviewed the top 10 influencer analytics services, offering insights into how they can strategically amplify your brand’s presence, engagement, and return on investment. Discover the tools and expertise that set these agencies apart…
In a week of dynamic developments, TikTok has emerged as a significant news source for 14% of Americans, especially the younger demographic, posing a potential challenge to traditional news channels. Meanwhile, influencers capitalise on the allure of sexy sponsored posts, with a study revealing higher pay for those sharing sexually suggestive content on Instagram. However,…
The right strategies can elevate a brand’s presence and engagement to unprecedented heights. One such potent strategy is influencer marketing, a domain that is becoming increasingly competitive and innovative. According to a report by Influencer Marketing Hub, the influencer marketing industry is worth $21.1 billion, underscoring the vital role influencers play in modern marketing ecosystems.…
The ‘Measuring What Matters’ session hosted by creator company, Whalar at the Influencer Marketing Show Europe 2023 ignited a profound exploration into the evolving landscape of creator marketing measurement. As the Creator Economy matures, the session, led by Alex North, Head of Media, Measurement & Analytics, EMEA at Whalar, addressed the escalating demand for robust…
Travel influencers paint exquisite tales from around the world. But behind the scenes, there’s a symphony of precision and strategy, often orchestrated by expert agencies. So, this article unveils how the top travel influencer agencies amplify brand messages and foster lasting engagements. Continue reading to know the best 10. Top 10 Travel Influencer Agency Picks…
Hello Partner is excited to bring you another insightful and forward-thinking webinar that promises to be a game-changer for marketers, influencers, and agencies looking to stay ahead of the curve in the ever-evolving landscape of influencer marketing. Influencer marketing is maturing, and audiences are starting to show signs of ad fatigue. So how can you…
Global connectivity and cultural diversity are becoming more important in our increasingly interconnected world; thus, leveraging the expertise of multicultural influencer marketing agencies has become a game-changer for brands aiming to expand their horizons. We’ve analyzed the top 10 agencies that are not just reshaping the marketing landscape but are also driving unparalleled business growth.…
We’ve explored before why Bain and Google named this decade the ‘digital decade’ in Southeast Asia. The regional digital economy is seeing a surge in growth, reaching $200 billion in 2022 and on track to reach $330 billion by 2025. Affiliate marketing plays a key role here, especially since more global partnership software and technology…
Influencer marketing experts had their knowledge put to the test by Mavrck in its influencer marketing gameshow at IMS Europe 2023 in London. The unique and engaging session, ‘The Creator Economy Challenge: Unleash Your Influencer Marketing Expertise,’ was hosted by Lindsey Gamble, the Associate Director of Influencer Innovation at Mavrck. The session, more of a…
As 2023 nears to an end, the creator economy gears up for 2024 trends, with Billion Dollar Boy anticipating a surge in ‘creator-led advertising’ and LTK revealing the creator marketing industry’s $21 billion impact. TikTok faces a major shift as it discontinues the $2 billion Creator Fund, pushing creators towards longer-form content. In Hollywood, influencer…