Just how effective is influencer marketing? Even if you’re not familiar with the specifics of these types of programs, you’ve most likely been a consumer of influencer marketing campaigns. Ever liked an Instagram post from your favorite blogger or social media celeb with an #ad or #spon hashtag? If so, you’ve seen the power of…
Amid the COVID-19 pandemic, a number of digital marketing events have been impacted, leading to cancellations or postponements. The evolving health concerns around the COVID-19 pandemic is disrupting business travel and global events at pace due to the concern concentration of people in enclosed spaces and ad budgets freezing. Talking Influence is monitoring industry events…
After working with an influencer on a limited-edition collection of shoes, digital-native brand Margaux has taken a new approach to the way it drops and markets new collections. On March 8, Margaux launched its second limited collection with Gal Meets Glam, an influencer brand created by Julia Engel, after seeing huge success with the first…
A number of Talking Influence events have been rescheduled due to COVID-19 coronavirus for the wellbeing of our team and clients. The wellbeing and safety of our partners, delegates and team are of utmost importance and we have therefore been working proactively for some time with our venues and suppliers on contingency plans for our…
If anyone is even remotely interested or engaged with social media, they will know what Influencer Marketing is. The rise of the Influencer can probably be attributed to two platforms, YouTube and Instagram. When people started to gain fame and interest on these platforms, and their audiences would regularly turn up to see what they…
Subscribe: iTunes | Stitcher | Google Play | Spotify For our final episode of Glossy Trend Watch: Influencer Edition, senior technology reporter Katie Richards sits down with Danielle Bernstein of We Wore What. Danielle is a fashion blogger turned clothing designer, brand founder, author and entrepreneur. When she got started as an influencer, payment schemes…
Overview If the history of influencer marketing could be measured on a geological timescale, Traackr is a company that’s been around since the early Paleozoic. Founded way back in the prehistoric days of 2008, Traackr is as old as the industry itself. Like any good prehistoric beast that’s somehow survived through eons, a little adaptation…
Enlarge graphic Hi-COM provides tailor-made strategy and hands-on execution to clients. Learn about 10 other APAC influencer marketing platforms through infographics covering network size, areas of specialisation, active APAC markets, metrics, key clients and more Circle of Influencers We break down 11 of Asia’s KOL platformsAn infographic guide to APAC influencer marketing platforms Ampverse, AsiaKOL,…
FTC fines detox tea company Teami as it didn’t adequately disclose payments to well-known influencers. Last week, the Federal Trade Commission (FTC) filed a complaint against detox tea company, Teami for promoting misleading health messages across social media. Teami’s 30 Day Detox Pack claimed it would help consumers lose weight, and that its other teas…
Enlarge graphic Influencer.in, a large platform of micro influencers in India, promises a 360-degree perspective to devise data and performance-driven campaigns. Learn about 10 other APAC influencer marketing platforms through infographics covering network size, areas of specialisation, active APAC markets, metrics, key clients and more Circle of Influencers We break down 11 of Asia’s KOL…