モデルやインフルエンサーを集めたインフルエンサーパーティーは、ブランドにとって重要なキャンペーンのひとつだ。しかし、パンデミックが続くなかバミューダでおこなわれた1件のインフルエンサー向けイベントは、警察の捜査を呼び、バミューダの首相と国家安全保障省から批判を浴びることになった。 The post コロナ禍における、南国 インフルエンサー パーティが炎上：ECサイト「リボルブ」の誤算 appeared first on DIGIDAY［日本版］. Source link
Web conferencing company Cisco Webex is betting big on influencers, having recently made it part of core marketing strategy in a move to capture a wider audience and drive online revenue. The brand is doing so as part of a shift from focusing marketing to IT professionals to individuals and entrepreneurs who could want to…
Lauren Giraldo became an influencer by accident, by way of a Vine video in 2013. At the time, she was 15 and, technically, not supposed to be on social media. She went by “Princess Lauren,” so her mom wouldn’t be able to find her by her last name, Giraldo told Glossy. Today, Giraldo, 23, spends…
ベライゾン（Verizon）の無店舗型通信キャリアであるビジブル（Visible）は、インフルエンサーの協力を仰ぐ際、長期にわたるパートナー関係を結ぶ。継続的関係を育むことで、インフルエンサーのオーディエンスにビジブルというブランドを知ってもらい、1回の投稿では望めない繋がりを構築できると、確信しているからだ。 The post プライド月間に考える、 インフルエンサー 施策の最新戦略：「長い付き合い」と捉えるビジブル appeared first on DIGIDAY［日本版］. Source link
Influencer marketing is nothing new. Even though the term ‘influencer’ was only officially added to the English dictionary in 2019, the notion has been around for some time. It’s a hugely impactful component of brand engagement and marketing, with the influencer marketing industry on track to be worth up to $15bn in 2022. It’s a…
With the right message, even a small startup can connect with established and emerging stars on TikTok, Instagram and YouTube who will promote your products and services — as long as your marketing team understands the influencer marketplace. Creators have a wide variety of brands and revenue channels to choose from, but marketers who understand…
Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a spin bike would be a social community, you’d have had a good laugh. But that’s precisely what Peloton is: A spin bike with a social community where the…
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon, believes that fostering an on-going relationship with influencers will allow the audiences of those influencers to get to know the brand and connect with it more than one-off posts. “We do a lot of social…
In pre-Covid-19 times, a tropical yacht party with models and influencers would have resulted in glamorous pictures, social media engagement and not much else. But during the ongoing pandemic, such an event has sparked a police investigation and criticisms from Bermuda’s Premier and Ministry of National Security. As U.S. vaccination rates rise and new Covid-19…
The social commerce game The new monetization tools come as Instagram is facing more competition from competitors when it comes to social commerce and retaining creators who can drive brand campaigns. Last July, TikTok launched its $200 million creator fund, letting users earn money from their videos and in October, the platform partnered with Shopify…