Italy’s Influencer Scandal Followed by Tighter Regulations

In response to the recent controversy surrounding Chiara Ferragni’s Christmas charity initiative, Italy’s communications authority AGCOM has implemented stringent regulations aimed at enhancing transparency in social media posts by celebrities with substantial online followings. Ferragni, a prominent fashion influencer boasting almost 30 million Instagram followers, faced a hefty fine of over 1 million euros ($1.10…

What influencer agencies are watching in 2024: paid media, virtual influencers and commerce

Influencer marketing and social media are poised for more growth in 2024 as trends from social commerce to paid media continue to accelerate. Social and influencer agencies anticipate the emergence of more niche social platforms, artificial intelligence experimentation and paid media investments to continue increasing in the new year. It makes sense given the developing…

Top 10 Influencer Analytics Tools for Decoding Digital Influences

Brands today are not seeking influencers; they are seeking data-driven insights that these influencers bring to the table. This expert listicle unveils the crème de la crème of influencer analytics tools, each offering unique features to elevate your influencer marketing strategy. From audience segmentation to real-time engagement tracking, these tools are the secret weapons for…

Top 8 Threads Influencer Marketing Agencies

With over 128 million active users, Threads has emerged as a dynamic platform, offering unique opportunities for influencer marketing. This platform’s conversational nature provides a fertile ground for authentic engagement and storytelling, a crucial element for brands aiming to make a genuine connection with their audience. However, navigating this space requires expertise.  This listicle delves…

Influencer Marketing’s AI Revolution: Optimism and Transparency

SocialPubli, a global micro-influencer marketing platform, recently unveiled its groundbreaking study, a comprehensive exploration into the dynamic interplay between artificial intelligence (AI) and the influencers and marketers shaping the Creator Economy.  The study, spanning influencers and marketers across Europe and the Americas, delves into the evolving landscape of influencer marketing and the role AI plays…