POV: You’ve just launched an influencer-led campaign that you’ve spent weeks planning. You’re delighted with your work and excited to see the results. But two days later, a video surfaces of your influencer promoting a competitor’s product, and it’s receiving more traffic. The influencer swears to you that they haven’t worked with any competitors. What’s…
The AI Influencer Marketing Benchmark Report 2023 provides an exhaustive analysis of the AI in the influencer marketing landscape, capturing insights from over 500 marketing professionals. It outlines their understanding and applications of AI in influencer marketing, its repercussions for the industry, and their forecasts for its future. Download the Full Report This report goes…
Monthly Top Line – May 2023 Affiliate network Webgains has appointed Iñigo Abrisqueta as its new Global CEO. The new role begins with immediate effect and sees Abrisqueta replace Richard Dennys, who steered the helm for nearly seven years. Dennys will continue to work with the company as an advisor. Abrisqueta brings a wealth of…
Global influencer agency Billion Dollar Boy has jumped onto the AI bandwagon, by using artificial intelligence to boost its creator platform – in particular to improve the search and discovery of influencers. Founded in 2014 by Ed East and cofounders Thomas Walters and Permele Doyle, the agency has expanded from London to Berlin, New York…
Today’s consumers want brands that aim to connect with them rather than talk at them. At packaged-foods company Bar-S, we respond to this need for relevance and salience by understanding that we are a household name that our consumers are proud of. This effort is exemplified in our Iconic Summer Mashup campaign that first debuted…
Regardless of business size, why is it a good idea to have an affiliate programme? “Every business needs outreach and a network and this is the basis of affiliate marketing,” Robert Sherman, Omnichannel Manager/Director of Affiliates at Lighting Reimagined, told the Tuesday morning crowd at PI LIVE Miami 2023. Sherman was joined on stage by…
It’s never a quiet news day for TikTok at the moment. It seems every day there’s either a new exciting update for the platform, or it has been challenged, or even banned, somewhere in the world. Only two weeks ago, we took a deep dive into one of the most hectic weeks in TikTok history.…
In the past couple of years, influencer marketing has seen significant growth as a go-to channel for brands to boost both revenue and brand awareness, with the global market expected to be worth $21.1bn by 2023. In 2023, two-thirds (67%) of marketers surveyed by the Influencer Marketing Hub said they planned to increase their influencer…
Subscribe: Apple Podcasts • Stitcher • Spotify Content creator, chef and soon-to-be restaurateur Tue Nguyen (who goes by @TwayDaBae on her social media accounts) started working with BuzzFeed as the host of its Tasty show, “Making it Big,” in 2022. After filming two seasons of the show, and recording monthly videos for the cooking brand’s…
As more influencers gravitate toward New York City, the Big Apple is fast becoming the new capital of these digital content creators. The city gives these online stars—many of whom have sucked the marrow out of Los Angeles and Atlanta—plenty of fresh material for their audiences. Among New York’s main draws are its hustle-and-bustle vibe…