Best Cause-Led Campaign – SEEN Connects & Tommee Tippee

SEEN Connects Website | LinkedIn Tommee Tippee: Building raw, honest parenthood conversations Tommee Tippee and SEEN Connects campaign supported the brand’s new website space, the ‘Parent Room’, providing raw and real advice for parents. By integrating influencer messaging and celebrity content, the campaign achieved impressive results. It surpassed the target with 1.2M impressions and 1.1M…

Best Influencer Commerce Campaign or Strategy

Acceleration Partners Website | LinkedIn Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing Allbirds, a global lifestyle brand focused on sustainable footwear and apparel, recognised the need for a more robust and diverse influencer presence to drive sales and sustainable programme growth, which is why they turned to Acceleration Partners to achieve exceptional outcomes…

Best Use of a Small Budget

Ogilvy North America Website | LinkedIn Ogilvy North America and ERA Woman Corp Ogilvy North America and ERA Woman Corp’s impactful campaign focused on the Equal Rights Amendment (ERA), the proposed amendment aimed to eliminate gender-based discrimination in the United States. In commemoration of the 50th anniversary of the political fight for ERA ratification, the…

Glossy+ Research: How to develop effective YouTube influencer partnerships – based on the numbers

Influencer marketing has become an essential part of every brand’s playbook. No longer just a novel tactic for product launches, it has become an important method of connecting with customers and building awareness – and loyalty. Nearly all companies, 97% of those surveyed in Glossy’s CMO Strategies report, use social media as a marketing tool.…

Research Briefing: How brands can develop effective YouTube influencer partnerships, by the numbers

Welcome to the Glossy+ Research Briefing, your weekly curation of fashion and beauty research insights. Glossy+ members have full access to the research below. In this edition, we share focal points from Glossy’s newly released second installment of our YouTube Influencer Index series. Interested in sharing your perspectives on the future of fashion, luxury and…

Clarins and Kathleen Jennings’s National Day of Masking proves the power of the micro-influencer

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Clarins has joined influencer Kathleen Jennings in declaring July 16, Jennings’s birthday, National Day of Masking. This brand-influencer relationship has organic roots. Jennings is a diehard fan of…