Influencer Marketing statistics show steady growth in the industry in the past few years. Its global market size has grown from just $1B in 2016 to a projected $16.4B in 2022. The same statistics show the massive market share of micro-influencers. In 2021, approximately 91% of influencer marketing was done by nano and micro influencers. …
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Riley Hubatka, 20, has 8.5 million followers on TikTok and 2.3 million on Instagram. On both platforms, she posts a mix of lifestyle and beauty content and…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. We’ve talked about Mikayla Nogueira before. She was one of the first-ever influencers to earn a spot on Glossy 50, and since her feature, Nogueira’s influence and…
CEO at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty Influencer marketing is a big deal these days. It’s huge in the cultural zeitgeist, and it’s an important part of a modern marketing strategy for almost any brand. By now, if you’re reading this, you know…
Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users.
[株式会社クアトロジャパン] 株式会社Quattrojapan は、2022年3月1日より日本にいながら海外セレブおよびインフルエンサーのキャスティングができるサービス「Stars casting & coordination」を開始いたします。 [画像1: https://prtimes.jp/… Source link
From a hot topic and niche tactic, influencer marketing has grown to become an essential page in the modern brand’s playbook. The burgeoning influencer economy has grown so quickly and tremendously that, in November 2019, the U.S. Federal Trade Commission (FTC) released an online brochure laying out legal guidelines governing influencer marketing and partnerships to…
Alongside actors, pop stars and influencers, beauty brands are enlisting professionals in everything from mountaineering to the culinary arts for their latest campaigns. In the past month, multiple beauty brands have launched campaigns featuring public figures outside the beauty realm. On March 21, Smashbox Cosmetics announced an art residency program sponsoring three visual artists. On…
2015年以来、タルト（Tarte）は編集者やインフルエンサーを世界中に派遣して、その旅行を効果的なハッシュタグ「#trippinwithtarte」を使って記録している。これまでの目的地にはハワイやコスタリカ、ボラボラなどがあり、インスタグラムのこのハッシュタグの投稿は2.2万件を超えている。 The post インフルエンサー に旅行を提供するビューティブランド、タルトのTikTok戦略の軌跡と成功 appeared first on DIGIDAY［日本版］. Source link
Brandwatch will add end-to-end influencer marketing functionality to its social suite. Source link