Picture this: You’ve just stepped off the hustle and bustle of the London streets into the grand expo hall at Old Billingsgate for a day of influencer marketing excellence at IMS Europe 2023. You make new connections, catch up with acquaintances, and pop along to many inspiring sessions. You learn things that you never knew…
Several brands appear to be holding off on developing an influencer marketing strategy for the new platform. Bluestone Lane, for example, hasn’t leaned into its ambassadors for its Threads strategy following its initial flurry of posts when the brand launched on the platform, Stone said. Working with that group of ambassadors allowed the brand to…
This week, a deep dive into the resale platforms relying not on anonymous sellers but on celebrities and influencers emptying their closets. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics. On most resale platforms, the person you’re buying your secondhand bag or sneakers from is…
Amazon is looking to boost its TikTok-style shopping feed by offering creators payments to make videos for brands and products. The major e-commerce company reached out to a pool of influencers, sending out an email offering them payments of up to $12,500 in total for 500 videos featuring two or more Amazon products in the…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Last week, Mob Beauty introduced a collection with Rose Siard, better known by her handle @Roseandben. The Houston-based influencer has 1.1 million followers on Instagram and 1.3…
Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships between brands and creators, notable new features across social media platforms and the growth of creator-led businesses. Have tips or news to share about influencer marketing and…
Want to turn your passion for fashion into a career? Whether you’re planning to dive into it full-time or simply looking for a side hustle, becoming a fashion influencer is the answer you need. But how do you become a fashion influencer and what’s so great about it? This post serves as a comprehensive guide…
Financial influencers will now only be able to offer investment-related advice after registering with the Securities and Exchange Board of India. Source link
It’s been an eventful week in the fast-paced world of influencer marketing and the creator economy, with new insights on creator pay, TikTok bans, X updates, and more. Shifts in creator pay Mavrck has published its third annual compensation report this week, sharing insightful details on creator rates across sponsored content and various other income…
In the ever-evolving landscape of digital marketing, the partnership between brands and influencers has emerged as a powerful tool for capturing audience attention and driving brand growth. In this panel discussion, which took place at Glossy’s Beauty Pop event in July, E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas…