“I would love to see more platforms reaching out and uplifting creators who are marginalised.” – In Conversation with Content Creator, Karly Polkosnik

Karly Polkosnik is an ex-law school student turned micro-creator who turned to social media content creation after being laid off from her 9-5 job. Now, Karly is monetising a full-time career as an LGBTQ+, body-positive creator sharing her lived experiences and advice, encompassed by her witty sense of humour.   Where the journey began Who…

Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap

Having recently reported on the pay disparity across the entire partnership marketing industry, we discovered that compared to investment in affiliate and performance channels, budget allocation towards influencer marketing has decreased the least over the past year. Insight from Hello Partner’s Partnership Marketing Salary Report.  So with brands and marketers clearly understanding the benefits of…

Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing

As we prepare to unveil this year’s Top US 30 Partnership Marketing Changemakers list, we’re excited to open up an opportunity to celebrate another group of individuals that we feel deserve recognition, who are often underrepresented, and this is the outstanding women in the influencer marketing space. Nominations are now open for the Top 30…

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

The demand for influencer marketing isn’t going away anytime soon. With the influencer and content creator business growing to an estimated $16.4 billion in 2022, marketers are increasingly prioritizing influencer marketing. However, as the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are coming along for the ride. Clearly, the…

ドバイへの インフルエンサー の旅予算への疑問:タルトのCEOモーリーン・ケリー氏が語る

29人のインフルエンサーとその同伴者たちが、ドバイのアル・ワディ砂漠にあるザ・リッツ・カールトン・ラス・アル・ハイマに集結し、世界の旅をスタートした。そのなかには、いま一時的に注目を浴びているアリックス・アール氏、メレディス・デュクスベリー氏など大物を含む、13人の米国人インフルエンサーがいる。 The post ドバイへの インフルエンサー の旅予算への疑問:タルトのCEOモーリーン・ケリー氏が語る appeared first on DIGIDAY[日本版]. Source link