Paid ads that fill up feeds across Facebook and Instagram are known as dark posts. However, only a fraction of brands, even those who fully embrace influencer marketing as a major component of their marketing mix, are capturing the opportunity and return on investment they could be from the influencer content they have already commissioned…
インフルエンサーマーケティングでは競争が激化し、価格も高騰し続けている。そんななか、各ブランドは作戦ノートの見直しを進めている。ビューティーブランドにとって、これはメイクアップアーティストとの関係を、少しずつ着実に拡大していくことを意味しているようだ。 The post インフルエンサー ではなく、プロに再注目する美容ブランド appeared first on DIGIDAY［日本版］. Source link
CreatorIQ is expanding in Europe as part of its growth strategy as demand for influencer marketing software increases. Influencer marketing platform CreatorIQ announced today that it is expanding into France and Germany as part of its growth strategy as demand for influencer marketing software increases. This follows a successful year for the company, having received…
The 2020 presidential election may not only be the meme election but the influencer election. Last week, a flurry of ads paid for by the Michael Bloomberg campaign were posted by dozens of influential meme accounts like @KaleSalad and @Tank.Sinatra. The ads, which come from a new company, Meme 2020, didn’t say much about Bloomberg…
Influencer amplification is one of the hottest topics in the influencer marketing industry in 2020, with 39% of marketers saying their biggest priority with influencer marketing is user generated content and content amplification. If you’ve already read how to deliver influencer marketing ROI with paid media through dark posts and are ready to amplify your…
The Influencer Marketing Awards shortlist party hosted by Kindred at The House of St Barnabas was a resounding success. On Wednesday evening, the stunning House of St. Barnabas, a private London-based members’ club run as a charity to help those who have experienced homelessness, played host to the exclusive Influencer Marketing Awards shortlist party hosted…
RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels. In doing so, the company is eschewing a more traditional paid marketing campaign of television…
We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. We repeated the exercise last year, and have now made our study an annual look into how marketing agencies and brands see the state of influencer marketing. In our Influencer Marketing Benchmark Report 2020, we…
Following a year of rapid growth, Takumi appoints Mary Keane-Dawson as group chief executive. Following a year of rapid growth, Takumi has announced Mary Keane-Dawson as the group chief executive to spearhead Takumi’s development. Former non-executive board member Keane-Dawson will take the helm from the company’s London headquarters and will be supporting the global management…
Emily Ratajkowski Emily Ratajkowski When Emily Ratajkowski announces a new collection from her fashion brand Inamorata to her 25.4 million Instagram followers, it sells out in 24 hours. 28-year-old Emily Ratajkowski first went viral in Robin Thicke’s “Blurred Lines” music video in 2013. Since, she’s done partnership deals with DKNY, Kerastase, L’Oreal and many others.…