Chloe Morello (1.1 million followers on Instagram and 2.6 million on YouTube) once listened to a podcast in which 50 Cent talked about how he “got in on Vitamin Water.” She was inspired. Already an influencer, she’d been asked to test out Face Halo, an Australian-based company — Morello is also Australian — that describes…
For small businesses and creative entrepreneurs, selling on Etsy can be a profitable trade. In 2021, gross merchandise sales (GMS) within the platform reached $13.4 billion—30% more than the previous year, which already saw Etsy’s GMS soar by over 110% at the height of the coronavirus pandemic. You might be wondering how you can maximize…
Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing. While some of the experts interviewed for Econsultancy’s Influencer…
Grin is an all-in-one creator management platform helping eCommerce companies build more valuable brands through the power of creator partnerships. In addition, it offers a wide range of influencer marketing services for brands wishing to work with influencers across a range of social networks, including Instagram. Grin customizes its pricing to make it appropriate for…
When Zitsticka was planning to launch its latest product, the Face Map zit sticker, its brand team wanted a go-big-or-go-home type of energy to tease it. On April 25, Zitsticka asked approximately 100 influencers to simultaneously post on Instagram Stories a teaser image of Face Map. A second, coordinated bombardment followed on May 5, the…
Identifying influencers to work with has traditionally been a manual, time-consuming task. However, as the industry has expanded, there have been developments in technologies and platforms to assist brands with their research. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with…
More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer. Source link
While you can use many software tools to help manage and scale influencer marketing programs, don’t forget to look back. Old-school methods – alongside the tools – can mitigate the common pitfalls of influencer marketing. I asked six experts in the influencer arena for their best technique, and they went retro with their recommendations. Let’s…
Shifts in the digital landscape made one thing clear: Consumers now want to follow people—not companies. Source link
NYC-based makeup artist Meredith Duxbury is a well-known digital content creator among the TikTok beauty community with over 14.8 million followers on the platform. Referred to as “the complexion queen of TikTok,” she is also the face of the Morphe Making You Blush collection, which launched in March 2022. Duxbury grew up following beauty creators…