How Full Squad Gaming’s influencer-powered approach reflects the future of gaming and esports media

The media brand Full Squad Gaming launched in late 2020, focused on gamer-oriented video content on platforms such as YouTube and TikTok. Since then, the company has expanded rapidly, hiring prominent talent such as gaming influencer Jake Lucky to create content — all while (literally) hitting the road on a multi-state promotional bus tour last…

Influencer marketing is now in session

As influencers become an increasingly important part of marketing strategies, higher education institutions are taking note. Influencer marketing spending in the U.S. is forecasted to hit $3.69 billion this year, up from $2.76 billion in 2020, according to a June report by eMarketer. The report predicts that spending will surpass $4 billion in 2022. Kellogg…