Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships. With the launch of the so-called FiveTwoNine: The Creator Club membership, the 10-year-old agency will provide creators and brands with physical space out of its London headquarters, along with educational resources, events…
Influencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches. But experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance, despite the platform’s popularity. With…
Last month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result. The move shows how influencer co-streams could help rejuvenate fans’ interest in an increasingly beleaguered esports industry. Based in Bucharest, Romania, PGL has operated esports tournaments since 2002, largely within…
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year. Some see it as a lingering ripple effect of the Bud Light uproar — it’s just over a year after the backlash for the beer brand hit a fever pitch and marketers remain fearful of the potential…
There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies working with them are trying to balance different types of content with new strategies and tools. In a new AI study on the creator economy this month, influencer agency Billion Dollar Boy found that…
The U.S. House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for…
With the influencer marketing business getting more competitive, agencies that specialize in the field are testing trends from AI avatars to social commerce to find new ways to grow. The influencer space has gotten more crowded in just a few years, which has resulted in brand expenditure spread across more influencers and reduced each’s share…
The creator economy is booming. And as creators have become a marketing must-have, they say they’re increasingly pushing for reasonable payment terms, asking for deposits, enacting late fees and employing other tactics to get their fair share of said boom. Last year, both agency clients and brands reported that they were investing more in influencer…
European influencer marketing agencies are making their way to the U.S., entering with new leadership as they vie for an edge in talent and technology. With influencer marketing maturing as a viable and measurable option for brands, it is becoming a competitive advantage for these agencies to set up shop in strategic markets and recruit…
Influencer marketing and social media are poised for more growth in 2024 as trends from social commerce to paid media continue to accelerate. Social and influencer agencies anticipate the emergence of more niche social platforms, artificial intelligence experimentation and paid media investments to continue increasing in the new year. It makes sense given the developing…