Marketers and consumers at odds over influencer diversity
New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society. Source link
ビューティ以外の インフルエンサー が美容界の次なるビッグスターである理由
数年前、ソーシャルメディア上にはビューティインフルエンサーの第一波が到来した。そして現在、美容界にインフルエンサーの次の波が押し寄せている。最近のビューティ界で存在感を増しているのは、TikTokのスターであるアディソン・レイ氏、詩人のアマンダ・ゴーマン氏など個性的な才能の持ち主たちだ。 The post ビューティ以外の インフルエンサー が美容界の次なるビッグスターである理由 appeared first on DIGIDAY［日本版］. Source link
Facebook Publishes New Guide to Influencer Marketing and its Rising Benefits
The guide shares a range of tips, insights and case study notes to help improve your influencer marketing approach. Source link
Getting Your Holiday Marketing Right With Social Media and Influencer Marketing
The start of October marks colder days, darker nights and overloading any hot drink you can with pumpkin spiced syrup. But it’s also the time of year that marketers can feel that looming sense of dread, as Q4 brings with it the beginning of some of the busiest holidays in the calendar. Despite the many…
Is influencer-guided shopping the future of retail?
Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many…
How Influencer Marketing Can Help Your Business Grow
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics. What Are Influencers? An influencer is someone who has expert knowledge on niche subjects…
【受賞者報告】第6回『インフルエンサー・アワード・ジャパン（IAJ）』グランプリ、各部門受賞者決定！ インフルエンサーが選ぶバズった商品・トレンド名称も発表。
[リデル] [画像1: https://prtimes.jp/i/11944/326/resize/d11944-326-0434a952b33a3de8b27a-0.png ] ■あらゆるSNSを使い分け、表現方法は多様化。SNS以外のメディアでの活躍も目立つ 今年の受賞者は、続々と拡充される機… Source link
What Will Influencer Marketing Look Like in 2020?
Have you ever purchased something because a well-known person you admire used the product or service?
Stephen Colbert spoofs a desperate TikTok influencer
And then even more helpfully, he served up a spoof clip of a desperate, supply-chain-constrained TikTok influencer, who endorsed a wide (too wide) variety of items before suddenly blurting out, “Please help me! I have no marketable skills!” (The video below is set to start playing at the influencer portion of Colbert’s monologue, but if…
4 Tips for Effective B2B Influencer Marketing
We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words come from someone we only know on social media. However, influencer marketing often brings to mind recipe videos, makeup tutorials, fashion subscription unboxing videos, and other consumer-focused marketing content. For that reason, B2B brands may…