The scene was set for PI LIVE Miami at Matterkind’s Margarita Mixer on Sunday. A busy, blissful meeting of industry talent, fuelled by cocktails, basking in the glow of a warm sunset over South Beach at The Moxy’s rooftop bar. In other words, a freakin’ beautiful way to start the week, and ease everyone into…
Hello Partner’s three days in the Magic City have come to an end. Having hosted PI LIVE Advanced and the Influencer Marketing Show in New York as boutique events in 2022, this year we upped the ante in the States by welcoming over 600 attendees to network, learn, and drive business results in the coastal…
Developed by TikTok’s parent company, ByteDance, photo and video-sharing platform, Lemon8 has landed itself in the US app download charts, sitting pretty at number nine. However, the app is not new and has been creeping its way up the popularity ladder since 2020. According to influencer marketing agency HypeFactory: Lemon8 has reached 16 million global…
Partnership management platform impact.com has appointed Michelle Denman as its new Chief People Officer. Denman brings over three decades of experience to the role, steering the helm of human resources teams for a number of global companies, including PricewaterhouseCoopers, Chase Bank, Trend Micro, and AppSense. She will focus on retaining talent and improving diversity, equity,…
The creators, brand marketers and agency founders taking the stage include: Rod Thill, creatorCasey Terrell, chief marketing officer, Krystal RestaurantsJustin Stefanovic, senior VP of partnerships, Misfits Gaming GroupHeather Sparks, senior VP of content, Zenith MediaKaren Schuchardt, senior VP of content and talent rartnerships for advertising and partnerships, NBCUniversalHeather Riccobono, director of influencer marketing, August United…
Live stream shopping has been growing in popularity in recent years, particularly in the FMCG retail industry. The QVC-style e-commerce offering allows customers to watch live videos of a product being demonstrated or showcased by a host or influencer, and purchase the product directly from the video stream. One of the initial drivers of the…
Since Revolve Group’s Raissa Gerona was last a guest on the Glossy Podcast four years ago, a lot has changed about the company and Gerona’s priorities as chief brand officer. For starters, Revolve has entered the beauty category and begun growing a menswear business. It’s also appointed Kendall Jenner as creative director of its luxury-focused…
Joan MacDonald is 76-year-old fitness granfluencer who has used Instagram and YouTube to document her yearslong journey to improve her overall health and well-being. With her content—which ranges from exercise routines to nutritious recipes and other health and wellness tips—MacDonald aims to inspire her nearly 2 million followers to gradually make their own lifestyles healthier. …
As a marketer, you know all too well the struggle of trying to keep up with the latest trends and strategies in the fast-paced digital world. But there’s one thing you can’t afford to overlook: the growing importance of integrating your affiliate and influencer programs. With the influencer market expected to reach a staggering $22.2…
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them. Source link