DAC’s senior digital strategist Simon Green outlines some practical measures and techniques that can be taken from the performance marketing playbook. In the digital sphere, our access to granular data gives us the ability to track how customers are interacting with brands, content and products at all times. Never before have we been able to…
Here’s a run-down of the influencer marketing industry’s smart campaigns, ideas and offerings to raise awareness of the global pandemic and engage audiences during this distressing time. The global outbreak of COVID-19 quickly caused disruption for influencer marketers. With teams now adjusting to working from home as offices shut, advertising budgets have been frozen, and…
COVID-19 is going to cause a massive shift in consumer behaviour that will change the way brands and influencers do business forever. Coronavirus is shaking up business and consumer habits across the globe. According to online marketplace IZEA’s latest study, 66% of social media users believe their social media usage habits will increase significantly in…
As people are forced to stay inside during the Coronavirus quarantine, Instagram livestreaming is seeing a surge. As the Coronavirus outbreak has forced people to stay inside, Instagram Live, which launched in 2016, has seen a huge surge in usage. Instagram Live, which plays Instagram livestreams that audiences can access via Instagram Stories has previously…
Stadiumred Group adds to its agency collective by acquiring influencer marketing agency Mediakix. Stadiumred Group has acquired influencer marketing agency Mediakix for an undisclosed amount, adding to its expanding agency collective. It is the group’s fifth acquisition in two years, and the group plans to acquire more agencies to meet client needs by the end…
旅行インフルエンサーのエイミー・セダー氏は、仕事がすっかりなくなってしまった。しかも、この状態は当分続きそうだ。新型コロナウイルスが世界中で人々の生活を混乱させるなか、大手企業のマーケターのあいだでキャンペーン中止の動きが出ている。旅行分野をはじめとするインフルエンサーにとって、ビジネスへの影響は深刻だ。 The post コロナ危機で、 インフルエンサー の多くも「失業」状態：「あらゆるものがキャンセルされた」 appeared first on DIGIDAY［日本版］. Source link
Veronica Chang reveals what her busy schedule looks like as the co-founder of the FavourUp platform. Veronica Chang is a content economist with experience in multiple industries such as fashion retail, luxury, and digital marketing agencies. She founded FavourUp in 2017, building technology to facilitate the industry to reallocate resources with content. By driving the…
In times of crisis, communities and online tribes are more important than ever. Here are some key strategies for inspiring an influencer community that will champion you throughout this uncertain time and beyond. The influencer marketing world is changing at pace — even more so as Coronavirus disrupts how the industry does business and how…
The Hut Group will create more than 500 new jobs to support consumers during COVID-19 outbreak. Manchester-based beauty and wellness brand group, The Hut Group, has announced it is creating more than 500 new job roles across manufacturing and distribution in response to a surge in demand for its health, beauty and nutrition products across its…
As coronavirus continues to spread and non-essential businesses shut down, companies like customizable accessories brand Stoney Clover Lane are rethinking influencer marketing strategies, halting gifting and instead focusing on building relationships with customers. Some are turning to influencers at this time as a way to create content, with large gatherings and non-essential operations like photo shoots…