New data from Hype Auditor has revealed that one-third of influencers are not actively seeking brand deals, even though they want them. This information comes from a survey which polled 500 content creators with over 1000 followers, showing that 94% of influencers want more social media partnerships with brands, but 32% are not actively trying…
As a brand that saw peak popularity in the ‘60s and ’80s, Lilly Pulitzer is pushing for modernization, and it’s betting big on TikTok and Instagram influencers to diversify its media mix and reach more shoppers. This year, the 60-year-old brand launched its most ambitious influencer marketing effort to date, tripling its influencer marketing budget…
In an eCommerce era, influencers are key to driving more traffic and sales to online stores. Consumers are looking for authentic brand experiences. As such, they look to influencers to discover products, get recommendations, and evaluate a product. With the upward trajectory of short-term and user-generated content, almost 70% of marketers plan to increase their…
Last night, in the Magic City of Miami, the second edition of the US Partnership Awards went off without a hitch, and most importantly, the deserving winners secured their trophies for their exceptional work. Since the inaugural ceremony last year, the appetite for Hello Partner’s US focussed awards programme has increased, as well as the…
The scene was set for PI LIVE Miami at Matterkind’s Margarita Mixer on Sunday. A busy, blissful meeting of industry talent, fuelled by cocktails, basking in the glow of a warm sunset over South Beach at The Moxy’s rooftop bar. In other words, a freakin’ beautiful way to start the week, and ease everyone into…
Hello Partner’s three days in the Magic City have come to an end. Having hosted PI LIVE Advanced and the Influencer Marketing Show in New York as boutique events in 2022, this year we upped the ante in the States by welcoming over 600 attendees to network, learn, and drive business results in the coastal…
Developed by TikTok’s parent company, ByteDance, photo and video-sharing platform, Lemon8 has landed itself in the US app download charts, sitting pretty at number nine. However, the app is not new and has been creeping its way up the popularity ladder since 2020. According to influencer marketing agency HypeFactory: Lemon8 has reached 16 million global…
Partnership management platform impact.com has appointed Michelle Denman as its new Chief People Officer. Denman brings over three decades of experience to the role, steering the helm of human resources teams for a number of global companies, including PricewaterhouseCoopers, Chase Bank, Trend Micro, and AppSense. She will focus on retaining talent and improving diversity, equity,…
The creators, brand marketers and agency founders taking the stage include: Rod Thill, creatorCasey Terrell, chief marketing officer, Krystal RestaurantsJustin Stefanovic, senior VP of partnerships, Misfits Gaming GroupHeather Sparks, senior VP of content, Zenith MediaKaren Schuchardt, senior VP of content and talent rartnerships for advertising and partnerships, NBCUniversalHeather Riccobono, director of influencer marketing, August United…
Live stream shopping has been growing in popularity in recent years, particularly in the FMCG retail industry. The QVC-style e-commerce offering allows customers to watch live videos of a product being demonstrated or showcased by a host or influencer, and purchase the product directly from the video stream. One of the initial drivers of the…