YouTube is Renaming its FameBit Influencer Marketplace to 'BrandConnect'
YouTube is updating its brand/influencer connection options to help facilitate more effective influencer marketing deals. Source link
米抗議デモ 、 インフルエンサー に求められる責任とは？：「なにか意見を表明すべき」
アメリカでは現在、警察や抗議デモの動画、構造的人種差別の歴史に関する投稿が、ソーシャルメディアの中心となっている。そのなかで実施する、インフルエンサーマーケティングキャンペーンは鈍感で場違いだ。そのため、マーケターたちはインフルエンサーキャンペーンを一時停止させている。 The post 米抗議デモ 、 インフルエンサー に求められる責任とは？：「なにか意見を表明すべき」 appeared first on DIGIDAY［日本版］. Source link
The Rise of Influencer Marketing, and What to Expect in 2020
In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is increasing with more people at home and on social media. And while the pros of influencer marketing were prevalent to brands prior to COVID-19 (building trust…
Influencer continues to add top industry talent to senior team
Leading influencer marketing company Influencer has announced the appointment of Carly Ash, as head of heart, Tom Cooper-Smith as client director, and Jason Surroop, as group head of the WPP patch. Committed to welcoming the very best talent in the industry, these additions will aid the company’s progression in becoming the category leader in the…
‘Stand for something’: As protests continue, tone-deaf influencer marketing is in the spotlight
As protests of police brutality following the killing of George Floyd continue across the country, marketers are pressing pause on influencer campaigns. The choice to do so is an obvious one as social channels, which were blacked out on Tuesday, now mainly feature videos of police and protesters as well as posts on the history…
PitchBoard Review – Influencer Marketing Software Pricing & Features
Overview Saleem Yaqub, the founder, and CEO of PitchBoard, has long lived at the intersection of marketing and technology. From his initial jobs in the mid-00’s as a Search and Social Media Optimiser to his time at other marketing agencies before starting his own, Yaqub’s career seems to travel a very defined path, following a…
Youtube Influencer Marketing Global Spend Report: Q1, 2020
Since 2017, we have been conducting research to provide useful insight into how brands and agencies view the state of the influencer marketing industry. The culmination of data in this study brings no shortage of value for those in any function of marketing. This Social Intelligence Insights Report Q1 2020, in collaboration with NeoReach, analyzes…
Measuring the impact of influencer marketing
If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove influence. It all seemed so easy; back when this industry started out – a customer’s ‘digital journey’ would prove cause and effect, with sales being attributed to influencers through the link clicks they generated.…
Keys to effective influencer marketing in a pandemic world – Econsultancy
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this…
The Ultimate Guide to Becoming a Gaming Influencer
Influencer marketing, gaming, and livestreaming make a flawless trio. The influencer marketing industry is all set to reach $9.7 billion by 2020. The global video game industry is expected to reach $138 billion by 2021 and the video streaming market size is expected to cross $184 billion by 2027. You can’t ignore these numbers. The…