Awin Website | LinkedIn Etsy’s Cyber Sales Event UGC Ads Campaign Lights Up TikTok & Instagram Expanding upon a successful 2021 TikTok campaign, Etsy’s strategic move to incorporate Instagram amplified its reach and sophistication. This expansion, while promising, posed novel challenges necessitating close collaboration between Etsy, its influencer agency, and the Awin affiliate platform. The…
Influencer marketing is on track to go from a nicety to a necessity as advertisers look to stand out in an increasingly crowded and competitive digital marketplace. To put numbers to it, at least 73% of brand professionals told Digiday they spent at least a very small portion of their marketing budgets on influencers. As…
ACCESSTRADE Website | LinkedIn Highlands Coffee & ACCESSTRADE: Leveraging Online Influence for Offline Sales Highlands Coffee and ACCESSTRADE’s campaign stood out due to its innovative approach to revolutionising influencer marketing in the F&B industry, notably in Vietnam. The campaign seamlessly connected the digital and physical realms, creating a smooth online-to-offline customer experience that resonated with…
Influencer marketing has become a permanent fixture in many marketers’ strategies. Hoping to scoop up some of those ad dollars and cash in on its extensive network of artists, Cirque du Soleil Entertainment Group launched its first official influencer network this month. The nearly 40-year-old entertainment group’s new offering touts more than 1,500 artists —…
As we reflect on the success of PI LIVE Europe 2023, we hear from our headline sponsor to discuss the future of Blue Light Card (BLC), its growing team, tech, products, plans, and the hottest trend in affiliate marketing going into 2024. We caught up with Alex Dalby, Head of Partner Acquisition, and Rebecca Clarke,…
Viral Nation, for example, has been working with brands to run potential influencer partners through its AI tool, Viral Nation Secure, to determine any brand safety flags. The tool allows marketers to “look at everything a creator has done across social media and detect if there are certain flags that would be a cause for…
Dubbed China’s ‘Lipstick King’, Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever? Source link
With PI LIVE Europe 2023 just around the corner, we caught up with James Eid, CEO of Sway Me Good, to discuss the launch of the influencer marketplace platform, which is kicking off on the first day of PI LIVE. Eid dives into how Sway Me Good can help brands boost their influencer marketing campaigns…
Day one of PI LIVE Europe 2023 is well and truly underway, so as the crowds gather and the buzz begins, we caught up with Linda O’Connell, Senior Vice President, UK & Ireland, at CJ, to discuss her plans for the event, what it means to be a headline sponsor, and how the affiliate marketing…
Influencer brand incubator FounderSix secures $12 million in funding – Glossy Oct 25, 2023 • 3 min read Source link