Natasha and Mary Ann and Alex were all aboard this week under the guidance of Chris and Grace, meaning that we were running full-strength for our roundup of this super busy week. Before we hop into the topics, you can follow the show on Twitter — all the cool kids do! — and keep in mind that on Mondays Equity provides a short kickoff…
No7 won the ‘Most effective use of influencer marketing’ at The Drum Awards for PR 2021 with its ‘Unstoppable Together’ campaign. Here, the team behind the winning entry reveal the secrets of this successful project… The challenge No7 has an 85-year history of supporting women, as the brand has pioneered changing views of women in…
Hollyoaks actor Jennifer Metcalfe is the latest influencer to be ruled noncompliant by the Advertising Standards Authority (ASA). According to an ASA report, Metcalfe has been issued a warning from the watchdog after she failed to make clear to followers that she had been paid to promote a HairCybele hair-curling device. What’s the issue? The…
Instagram remains the dominant platform for influencer marketing campaigns in the region, but its growth is plateauing while that of Twitter is ramping up, according to a report from AnyMind Group. Source link
Top Influencers Earn up to 420 x the Average Income – Influencer Earnings Versus Ordinary Joe Soap Cristiano Ronaldo can earn more than $1.6 million for a single Instagram post, never mind the millions he takes in through his football skills. Addison Rae made $5 million from TikTok last year. Ninja reportedly took in $25…
User-generated content (UGC) can be the most effective way to promote your brand and convince your audience to try your products. You can use it for your influencer marketing campaigns on Instagram. Instagram is the most suitable platform for influencer marketing, wherein celebrities and people with a large follower base spread awareness about your product.…
Who wouldn’t want to become an Instagram influencer? Post a few pictures and have people hang onto your every word. It sounds like heaven. While there are certain stereotypes about how to get Instagram famous, making it in 2021 is tougher than ever before. The fake it until you make it philosophy is no longer…
インフルエンサーの集団が大邸宅で共同生活をしながらコンテンツ制作に勤しむコラボハウス、「チーム10ハウス」。その元メンバーのエリカ・コステル氏は、2021年3月に、自身の名を明かさず、ファッションブランドをローンチした。自分を出さないこの方法は、インフルエンサーマーケティングとは異なる道を歩む試みだった。 The post インフルエンサー だった自分の名前を隠してローンチ。その理由とは？：アクティブウエアブランド起業家エリカ・コステル氏 appeared first on DIGIDAY［日本版］. Source link
All across the world, COVID-19 has affected industries which in turn has also affected the influencer market. Regarding brands that are trying to make ends meet, around 69% of them have already chosen to cut down on their advertising budgets to save capital. Influencers will usually make profits from collaborations and promotions with brands directly,…
フィンテック のスタートアップ勢の中にインフルエンサーに照準を合わせる一群が現れた。スポッターやカラット・フィナンシャル、ウィラ、XPOなど新興フィンテック勢はインフルエンサーを対象にブランド立ち上げに必要な資金やクレジットカードへのアクセスを提供。なかでも彼らが標的とするのが中間層に属するインフルエンサーだ。 新興 フィンテック 勢、 インフルエンサー に狙いを定める：従来型銀行にはできない多彩な支援 Source link