The 8-Step Checklist for Launching an Influencer Marketing Campaign [Infographic]
Looking to get into influencer marketing in 2023? Source link
How Content Creators are Getting New Years Resolutions All Wrong
With the value of the influencer marketing space now sitting at around $16 billion, it’s clear to see how much of an asset content creators can be for a brand that wants to sell a product or spread a message to a large, varied, and engaged audience. Yet, as the saying goes, comparison is the…
Who Are the Disruptors in the Digital Marketing Space?
Co-founder and Chairman of Tomorrow Group, Tina Judic has been in the digital marketing space for over 20 years. She leads a group of award-winning companies that build tools and services to help brands to achieve excellence in digital marketing spanning the performance, affiliate, and influencer space. As an industry leader, Tina is recognised as…
5 ways influencer marketing will be impacted by an economic downturn in 2023
Influencer partnerships become increasingly performance-based With brands reducing the scope of their influencer marketing efforts, many creators may encounter fewer opportunities for brand partnerships, forcing them to be less selective about the brands they agree to work with, Skillshare’s Cooper said. “[Previously], because they had so many people coming at them from so many different…
How to Correctly Compensate Your Influencers to Beat the Competition
How to Correctly Compensate Your Influencers to Beat the Competition The Horizon stage at the Influencer Marketing Show London hosted snappy solo sessions throughout the day at the October event, allowing speakers to share their hot takes on essential topics. San Sareen, EMEA Director of Influencers and Creators at impact.com, took to the stage to…
The Ultimate Guide to Product Seeding in Influencer Marketing
As influencer marketing becomes more and more popular, we’re seeing a number of new ways to work with influencers pop up. One of these tactics is called product seeding. Product seeding is a great tactic to employ alongside a traditional influencer marketing strategy or as a starting point for new brands or brands with smaller…
5 Things Your LGBTQ+ Influencer Campaign Needs (If You Want it to be Taken Seriously)
Remember the M&S LGBT sandwich? If you do, it’s probably for all the wrong reasons. If you don’t, it’s because even though it went pretty wrong, it still wasn’t able to make an impact. Pride marketing campaign history is littered with examples of content and creativity that didn’t quite hit the mark, or missed it…
Talking Influence with: Nicolás Arias, HelloFresh
When you think of brands that do influencer marketing exceptionally well, HelloFresh may spring to mind as the food delivery service has a great presence on social media and is positively promoted by influencers from micro to celebrity level. Nicolás Arias, Global Team Lead of Influencer Marketing at HelloFresh about how the brand utilises the…
DIGIDAYリサーチ： インフルエンサー の活用がより重要になった今年のホリデーマーケティング
ソーシャルチャネルはすでにホリデーマーケティングキャンペーンであふれかえっているが、その中心となっているのがインフルエンサーだ。しかも、この傾向はホリデーシーズンに向けてさらに強まる見込みであることが、DIGIDAY＋リサーチの調査で明らかになった。 The post DIGIDAYリサーチ： インフルエンサー の活用がより重要になった今年のホリデーマーケティング appeared first on DIGIDAY［日本版］. Source link
What Is the Difference between Influencers and Creators?
They seem virtually indistinguishable from one another. They both post content online, amass large followings on social media, and embark on brand sponsorships. So why do we call them different names – creator or influencer? These days, how are they any different to celebrities? With the help of some industry experts, we aim to get…