As Shein eyes an IPO, the company’s image needs a serious makeover. From stealing indie designers’ work, to violating local labor laws, Shein has fallen out of vogue on social media, so the company invited a group of influencers to tour one of its factories in Guangzhou, China. “I expected the facility to be so…
Although it turned the impressive age of 70 this year, the Cannes Lions International Festival of Creativity 2023 showed no signs of slowing down, its creative buzz taking over the South of France yet again. Doing its very best to keep up with the fast-paced and ever-changing partnerships environment, this year’s festival centered around the…
impact.com’s Partnerships Experience is back! This year, iPX2023 London will take place at the breathtaking Landing Forty Two – the UK’s tallest dedicated events space, providing spectacular views of the city’s skyline. Kicking off at noon and lasting till 10 pm, the day’s offerings will include excellent networking opportunities, valuable keynotes, and more. It’s a…
Located in New York’s Hell’s Kitchen neighborhood, the Influencer Marketing Show’s New York iteration welcomed over 400 attendees from across the US to connect and learn about the very newest trends in Influencer Marketing and the Creator Economy. In no time at all the stylish New World Stages venue came to life and was brimming…
Hello Partner’s time in the Big Apple has come to an end as we wave goodbye to the extraordinary last two days of the Influencer Marketing Show. It’s been short but sweet, and over 400 attendees are walking away with big smiles, bright minds, and bags filled with goodies and new connections. Day two started…
Campaign from Chep Network Sydney challenged Gen Z to influence their algorithm to be targeted for phone ads. Source link
France is getting serious about its influencer marketing laws. Recent legislation imposes hefty fines and the possibility of imprisonment for up to two years on online content creators who promote dangerous services or engage in misleading commercial practices. This is in response to a surge of fraudulent activities on the internet involving influencers, who have…
Modern marketers increasingly seek out a boost of authenticity and reach from YouTubers. Their often-niche audiences are key to today’s marketing playbook. But as social media platforms grow more siloed, and content creation becomes more specific, choosing the right influencers to partner with is crucial – and complicated. As the amount of content posted daily…
30-second summary: Influencers can add a layer of trust and authenticity to your brand, especially in industries like healthcare, finance, and insurance It is important to identify the right influencers and align with their core values These practical tips will help you collaborate with influencers and build a structured approach that creates measurable expectations and…
Now in its fifth year of awarding the industry’s best, the Influencer Marketing Awards is coming to the boutique Londoner Hotel on 20th July to celebrate effective, creative, and inclusive collaborations that authentically connect brands with consumers. But who will take home the coveted trophies? After days of thorough deliberating, the diverse judging panel made…