Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result. According to Ruhnn Holding, a Chinese firm that facilitates ecommerce through influencers or key opinion leaders (KOL) as they’re known in China, influencers helped drive $4bn in sales in China in 2018. What’s more,…
How could alternative pricing models look like in influencer marketing instead of the established pay per post? Dr. Stefano Balestra, Managing Director at Collabary by Zalando, presents two models that would provide greater levels of transparency in the market. In recent years, the entire influencer market has become increasingly professional. However, the issue of pricing…
Generations are shaped by the context in which they arise, and Generation Z is no different. You may still call them kids, but they are already making a true impact on the world. This is the first digital native generation (aka iGen), and Generation Z lives up to this concept: they are always connected and…
Looking to tap into influencer marketing, but don't have the budget for big-name stars? Here are some tips on how you can incentivze relevant influencers. Source link
Here’s how brands – whether they have a Super Bowl spot this year or not – can leverage their influencer network to make a play for not just social media relevance, but increased advertising effectiveness through strategic influencer activation. The return to authenticity is in full force and consumer’s demand for “real” has carried over…
Spotify is testing a new feature that allows influencers to post Stories to their public playlists. Spotify is the latest platform to test ‘Stories’ that will allow influencers to post short-form videos to the top of their public playlists, according to TechCrunch. The test went live with lifestyle and beauty creator Summer McKeen, who is…
Influencer marketing isn’t just high-quality content on pastel-colored backgrounds. There’s a lot of strategy behind getting a post into a crafted, influencer-filled niche. Before companies get to the final stages of an influencer marketing campaign, they have to create an initial plan of action — starting with finding the right influencer. In order to find…
Influencer has announced the appointment of Danny Crutchley as creative strategist. Crutchley will oversee Influencer’s creative team and will working closely with Influencer CEO Ben Jeffries, CVO (and world-renowned YouTuber and creator) Caspar Lee and head of client services Nik Speller. In a joint statement Jeffries and Lee said: “We are so proud of the…
The rise of TikTok has meant that brands want a piece of the action. The trouble is, brands are struggling when it comes to working with influencers on the platform. The biggest surprise about the success of TikTok is just how long the arrival of a genuine challenger to Instagram took to come about. After…
According to research, influencer marketing spend has reached an all-time high in 2019 with an estimated investment of $8 billion. In the last few years, more marketers are growing their influencer marketing budget, and investments with creators have become an integral part of more brand strategies. However, as we begin a new year, this fast-growing…