Ogilvy PR launches global business influencer offer
The agency has launched a global offer focused on the growing trend of business influencers. Source link
Why an Atlanta-based Black influencer collective swapped their collab house for a studio – TechCrunch
From Los Angeles to Silicon Valley, a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. But across the country in Atlanta, a fast-growing tech hub,…
Will China's new influencer rules improve the transparency of KOL marketing?
Chinese marketing observers suggest the new rules will improve indeed improve transparency, with one suggesting this could start a new shift away from KOL marketing as we know it. Source link
Why Tiktok trails Instagram in influencer ad spend
Although TikTok might be the hot platform, brands have put far more dollars into their Instagram influencer marketing. Instagram is on track to capture nearly three times the amount of influencer marketing spend compared to TikTok, according to a new report from Insider Intelligence. This year, marketers spent $2.23 billion on Instagram influencer marketing, compared…
Instagram Shares Tips on Effective Influencer Marketing Collaboration
Looking to work with influencers for your holiday campaigns? These tips might help. Source link
‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
Brainlabs wants to continue its expansion into fast-growing areas of media like influencer marketing. Fanbytes has influencer expertise in abundance, but can only take it so far. That’s the quick take on why independent agency Brainlabs acquired influencer marketing agency Fanbytes for an undisclosed amount in May. With that we can dig deeper into the…
20 Key Insights from TopRank's 2022 B2B Influencer Marketing Report [Infographic]
Looking for ways to improve your B2B marketing process? Check out these insights. Source link
Influencer marketing measurement, Publicis, IPG and Omnicom give bullish forecasts
Quantifying influencer marketing effectiveness “The Association of National Advertisers is looking to set some standards in a category that has few—influencer marketing measurement,” reports Ad Age’s Jack Neff. “The country’s foremost marketer organization has issued its first guidelines for measuring influencer marketing, looking to create common ground for assessing the effectiveness of a fast-growing channel…
Three marketing trends shaping the influencer industry in 2022
Influencers are more integral to the digital marketing strategies of big brands than ever before. This has been driven by a rise in social media usage since the Covid pandemic and the fact that consumers are increasingly using social channels to discover and buy products. With social influence growing, how is the industry evolving? Here’s…
How to Choose the Right Influencer Marketing Agency
Influencer marketing is quickly becoming a mainstay for small and large brands alike to grow engagement, generate leads and increase sales, with 90% of brands recently surveyed finding it to be an effective form of marketing. Yet with more influencers and a large variety of areas of expertise to choose from, even the most experienced…