Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and more — to reach new audiences. And over the last 12 months or so, it has started to use an organic and paid influencer strategy to get the attention of younger audiences. Doing so allows the insurance giant to reach…
One of the more famous commencement speeches ever given was delivered by comedic genius Johnny Carson. Carson’s speech on the prescriptions for guaranteed misery in life was meant to be delivered as an inversion to the typical advice given to youths vis-a-vis a how-to list for success. Modeled on the famous algebraist Carl Gustav Jacob…
Twitch is the largest live-streaming video platform. And it’s not just for gaming. Twitch creators represent several niches and while gaming is by far the most common use of Twitch, there are creators who share live streams for hair and beauty, fashion, travel, knitting, and a whole lot more. If you’re looking for a Twitch…
The 2020 presidential election may not be the breakout year for paid influencer marketing campaigns from presidential candidates after all. Early on in the election cycle, Democratic hopefuls were using a paid influencer marketing strategy to gain traction. For example, the Michael Bloomberg campaign paid influencer meme accounts like @KaleSalad and @Tank.Sinatra as part of…
Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation: Black Gold; a month-long initiative in celebration of Black History Month. Black Gold will showcase the full potential of Black creators and business owners, and highlight the amazing things that people are doing in the…
Influencer marketing platforms take on a lot of shapes and sizes. There are straight up discovery tools, often described as Google for influencer marketing. There are influencer relationship managers, aka Salesforce for influencer marketing. You can find campaign workflow tools, known as (and you can see where this is going) Asana for influencer marketing. Influence.co…
As you might imagine, we see and test a lot of different influencer marketing platforms for our reviews—more even than what we’ve published. Not every platform makes it to our website, though; we’ve seen some pretty terrible attempts and we don’t want to waste our time in writing them up, let alone waste your time…
If your target market is young, largely based in the United States, and primarily urban, influencer marketing on Triller might be for you. With influencer marketing, you have the ability to reach your target audience through influencers who already have taken the time to develop and cultivate the important relationships necessary to make your marketing…
Thanks to its association with A-listers like Kim Kardashian, Amal Clooney and Miranda Kerr, newly acquired beauty label Charlotte Tilbury has long appealed to millennials. Now, it is setting its sights on Gen Z. The makeup and skin-care brand teamed up with top beauty TikTok influencer Abby Roberts for an organic video campaign posted on…
Everybody loves getting a t-shirt, coffee mug, or hoodie that reminds them of their favorite celebrity. Merch is fun! And, if you’ve got a following on social media, you’ve probably wondered how to make money selling merch as an influencer, regardless of which social media platform you use. In this article, we’re going to tell…