The Fifth joins the team behind Frontline.Live to support frontline healthcare workers in receiving the PPE they need during the crisis. New content series, In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do…
Gleam Futures launches full-service talent management arm, Gleam Entertainment, to mark its 10-year anniversary. Gleam Futures – the agency that is behind the likes of Zoella and Tanya Burr – is launching its own full-service talent management arm for those that started their entertainment career on mainstream platforms and have evolved to include digital as…
YouTube influencer marketing can boost visibility, build relationships, and increase ROI. Here are some simple steps to ensure your YouTube influencer partnership is a success. YouTube has over two billion users worldwide and is the world’s second most-visited website. Naturally, YouTube is a great choice for brands to partner with marketing influencers. Improved ROI, SEO…
Digital Brand Architects and chloédigital have launched “Your Live Guide” so creators can promote their Instagram Live videos and users can discover and schedule livestreams of interest. With Instagram Live views accelerated by 70% during the first week of April according to Facebook, influencer marketing agency Digital Brand Architects (DBA) has partnered with web design…
Influencer marketing is nothing new. Ninety-two percent of consumers say that recommendations from people they know or follow are more powerful than brand advertising, and 74% say that word-of-mouth influences their purchasing decisions. It’s also why 67% of brands plan to increase their influencer marketing budgets this year. In our new reality, with US consumers…
Consumer purchasing habits have changed drastically. To remain resilient, brands, influencers and marketers must adapt to the new opportunities in-app shopping presents. COVID-19, the topic on everybody’s lips at the moment. Turning the world on its head, the virus has spread globally and changed the day-to-day lives of billions. Its force has been felt across…
We’ve written many times recently about how TikTok is now one of the fastest growing apps. Indeed there have been times when it has held the top position for non-gaming apps in Apple’s iOS Store. It should come as no surprise, therefore, that many brands have now shifted a portion of their influencer marketing to…
Tribe Dynamics outlines what success looks like in influencer marketing, how to effectively measure your efforts, and ultimately, achieve lasting success. In an increasingly digital world, more brands are turning to influencers to build an online presence and connect with consumers. But gauging the impact of your efforts can prove challenging. Did that hashtag campaign…
Brands are turning to influencers for content creation in favour of production agencies according to a new study by Obviously. With agencies temporarily shut and shoots cancelled, brands are turning to influencers for content creation in favour of production agencies according to a study by marketing agency Obviously. Obviously analysed 7.5 million Instagram posts, 260…
Watch out, YouTubers. The first of the TikTok influencer beauty brands has arrived. A tried-and-true business strategy for an earlier generation of beauty bloggers including Jeffree Starr, Huda Kattan and Jaclyn Hill, the launch of a beauty line is now being embraced by the TikTok generation. The first brand out of the gate is the…