5 Key Takeaways from Brands that Got their Diversity, Equity, and Inclusion Influencer Marketing Strategy Right

2020 was a year that highlighted the importance of social justice, equity, and change across the advertising and influencer marketing space. Not only was our way of life altered, but so was the consumer mindset. Consumers are demanding brands to take a stand against social injustices because they have the power to elicit substantial change.…

The Real Value Of Influencer Collaborations? Think Long Term

Nowadays, the word “influencer” is part of most people’s vernacular. Ten years ago, however, this wasn’t the case. Influencer collaborations as a marketing vehicle have skyrocketed over the last decade, primarily because it plays heavily on the age-old tactic of word-of-mouth marketing. At the onset of influencer marketing’s rise to prominence, many consumers felt strongly…