TikTok Adds New Influencer Audio Clips to Its Commercial Sounds Library
Some new, influencer-generated audio for your promotions. Source link
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
The U.S. House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for…
Beauty & Wellness Briefing: The always-on influencer strategies of 3 top beauty brands
Beauty & Wellness Briefing: The always-on influencer strategies of 3 top beauty brands – Glossy Mar 12, 2024 • 8 min read Source link
Women of Colour and Older Women Are Missing in Ads
A recent report by CreativeX has shed light on the stark underrepresentation of women of colour and older women in advertisements throughout 2023. The findings underscore the persistent challenges facing the advertising industry in achieving diverse and inclusive representation. The fourth Gender In Advertising Report, unveiled annually on International Women’s Day, drew insights from the…
Meet The Creator Economy’s Top 30 Leading Women
After a hugely successful 2023, where we showcased a variety of talents within the partnership marketing realm with our celebrated Top 30 lists, we are excited to present our inaugural list of 2024: the outstanding female leaders in the thriving Creator Economy. As we celebrate International Women’s Day 2024 this week, the #HP30LeadingWomen list honours…
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
With the influencer marketing business getting more competitive, agencies that specialize in the field are testing trends from AI avatars to social commerce to find new ways to grow. The influencer space has gotten more crowded in just a few years, which has resulted in brand expenditure spread across more influencers and reduced each’s share…
Monthly Top Line – February 2024
February was like a game of Mario in the world of partnership marketing with so many people levelling up, hopping to new platforms, and collecting more coins. Affiliate networks in particular have seen a great deal of movement with new C-suite hires abound. But that’s not all. Let’s crack into the Top Line for the…
ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge
In what’s been yet another dynamic week in influencer marketing and the Creator Economy, we delve into the latest stories and innovative trends reshaping the space. ASOS reimagines employee engagement by turning its staff into influencers, while Lipton Ice Tea pioneers creator-led campaigns to resonate with Gen Z consumers. Threads has emerged as a dominant…
ASA Bans Space NK’s Social Media Prize Promo, A Reminder to Brands
The Advertising Standards Authority (ASA) ruled against a social media prize promotion from cosmetics company Space NK this week, citing breaches of the CAP Code, highlighting concerns over fairness and transparency and serving as a crucial reminder for brands on compliance. The promotion, featured on Space NK’s Instagram account, promised participants a chance to win…
what is the difference between a thought leader and an influencer?
If you’re reading this article, you’re likely interested in gaining more visibility. Whether you’re looking to bring in more leads, be seen as a thought leader in your field or, well, “influence” people, I am sorry to break it to you, but you may be an influencer. Or perhaps a wannabe influencer. When I started…