UK’s TikTok Immigration Campaign, Musk’s Testimony, and Coach’s Virtual Influencer

Week in Review: UK’s TikTok Immigration Campaign, Musk’s Testimony, and Coach’s Virtual Influencer In a week marked by a diverse array of developments and innovations within influencer marketing and the Creator Economy, we’ve managed to gather the top stories for you down below.  From the UK government’s new approach to immigration deterrence via TikTok influencers…

EU Finds Influencers Lack Transparency in Disclosing Ads

Recent findings from the European Union (EU) unveil a concerning lack of transparency regarding the disclosure of commercial content by influencers. In a joint effort, the European Commission and consumer protection authorities from 22 Member States, along with Norway and Iceland, recently conducted a comprehensive investigation into the practices of online influencers. The investigation, termed…

Snapchat and Traackr Forge New Paths in Influencer Marketing

Snapchat and Traackr Forge New Paths in Influencer Marketing Snap Inc. has joined forces with Traackr, a performance-driven influencer marketing platform, to enhance brand collaborations through insightful creator partnerships.  This groundbreaking partnership signifies a pivotal moment in influencer marketing, as both partners share their plans to empower brands to connect with next-gen audiences more meaningfully…

The Controversy Surrounding Spain’s Proposed Influencer Law

The Spanish government’s proposed legislation aimed at regulating influencers and safeguarding minors has come under fire for its limited scope and perceived failure to protect young audiences adequately.  Critics argue that the proposed laws, while targeting harmful content, fall short of effectively regulating the burgeoning influencer marketing industry. The Draft Royal Decree, released by the…